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Betsoft Gaming and 888casino enter new “exciting partnership”
Betsoft Gaming has revealed its newest “exciting partnership” with 888casino as the developer works on expanding its distribution abilities with the iGaming operator. This agreement will mean that Betsoft’s content will be debuting on the 888casino iGaming platform.
888’s VP of B2C Casino, Talya Benyamini, noted:
“Betsoft’s dynamic content portfolio will validate our commitment to deliver the market leading casino experience to players across the globe. We are extremely excited to see Betsoft titles online in 2021.”
This partnership includes some of the newest releases including Take The Bank and Primal Hunt, as well as some of the most highly-anticipated releases of this year such as Stacked and Take Olympus. The merging will be provided through Pariplay’s Fusion aggregation platform.
Betsoft is currently based in Malta and runs operations in over 15 markets, which are all regulated, and has an extensive portfolio of games spanning more than 190 titles, including the Red Dragon series, Quest to the West, Mystic Hive and many others…
Betsoft Gaming head of account management, Anna Mackney, further mentioned:
“This is further confirmation that our content is in high demand from top tier operators such as 888casino. Their commitment to delivering quality entertainment to a broad player demographic makes this a complementary and exciting partnership.”
A few days ago, 888 released its report for the first quarter of the year where it revealed its revenue increase of 56% up to $272.5 million, as it praised a powerful product-leadership strategy and its ongoing expansion into new regulated markets as being some of the main contributing factors to this huge success.
The firm’s B2C revenue also saw a whopping 67% rise year-on-year, ending up at $262.8 million as opposed to the $156.9 million recorded in 2020. Casino was up by 80% to reach $195.2 million, which was mostly brought on by an increase in investment and improvement of its content and AI development.
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