Better Collective appoints Anders Crillesen as PR and Communications lead
Better Collective, the leading sports betting media group, has announced the appointment of Anders Crillesen to fill the position of Head of PR & Communications.
In this new role, he will be in charge of supervising the company’s global corporate and product communication strategy, with the main goal being to improve Better Collective’s communication initiatives in response to responsible gambling.
In celebration of his apointment, Crillesen commented and said:
I’m thrilled to join Better Collective and become part of its innovative company culture. Better Collective has been on a fantastic journey since the company was founded in 2004 and is strongly positioned globally following a targeted acquisition and internationalisation strategy. I look forward to leveraging my PR and corporate communications experience in an entirely new context, to support Better Collective’s continued growth and build visibility around its responsible gambling initiatives.
Better Collective confirmed Crillesen’s appointment and mentioned that the new Head of PR has over 20 years worth of communications experience, since he has already previously worked in the finance, IT and PR consultancy industries.
Crillesen will now be joining Better Collective after having spent around ten years at SimCorp, the Danish IT firm, where he has served as Group Communications Director for the past three years. In that role, he was in charge of global internal and external communication, branding and corporate social responsibility.
As of late, Better Collective has reiterated its dedication to social responsibility standards after it purchased an additional 70% of shares in Mindway AI, which boosted its entire ownership to 90% of shares in the Denmark-based software company. In a statement to SBC, Better Collective explained that this investment constructs a main portion of its strategy to ‘make betting safer’.