Better Collective CEO announces a workforce cut off

Better Collective, a digital sports media group founded in 2004, announced a cut off in its workforce to address recent challenges.
Better Collective’s CEO and Co-Founder announced this news on his LinkedIn profile on October 30, 2024, following Better’s Q3 update, which highlighted that despite the Q3 revenue growth, the company’s full-year revenue decreased to somewhere between €355 million and €375 million.
Jesper Søgaard, CEO and Co-Founder at Better stated:
“Today, I shared with our team the details of the plan we are introducing to adjust our cost base following our recent trading update including a downgrade of our financial targets for the year. Unfortunately, this plan also includes the difficult decision to part ways with some of our colleagues. Each of them has played a role in shaping Better Collective into what it is today, and for that I owe them all a big thank you!”
Lower-than-expected commercial activity from U.S. partners and a slowdown in Brazil ahead of new regulations in 2025 have both had an impact on Better Collective’s performance.
Jesper Søgaard continued:
“Over the past years, Better Collective has grown extensively both organically and through acquisitions, adding new verticals and competencies but also increasing organizational complexity. Since Christian and I founded BC in 2004, we have experienced two decades of growth expanding BC’s global footprint alongside an incredible team. Leading this group of people, who embrace our vision and act as true advocates for Better Collective is an immense privilege.”
Despite the current focus on navigating difficult changes, Better Collective remains confident about the company’s future and long-term growth opportunities ahead.