Better Collective launches streamline growth strategy

Added:
Better Collective launches streamline growth strategy

Better Collective, a digital sports media group founded in 2004, announced its new strategic move to streamline in order to optimize the group’s performance.

Operating a strong portfolio of national and global sports media brands, Better Collective decided to use the streamlined strategy following its Q3 results, which showed significant growth of revenues of €81 million and an EBITDA of €22 from 2023’s results, which had €75 million with an EBITDA of €20 million.

Jesper Søgaard, CEO and Co-Founder of Better Collective, commented:

“Since 2017, Better Collective has grown significantly, both organically and through 35 acquisitions, expanding our team while adding increased complexity to our organisation. As external market conditions shift, it’s important for us to recalibrate our spending and investment strategies to ensure sustainable long-term success. We are currently implementing adjustments that will better prepare us for the future, and I am confident that Better Collective will emerge even stronger following this exercise. We operate in a market with strong underlying growth, despite being subject to volatility, and we are well-equipped to adapt and are strategically positioned to sustain our growth in the future.”

Despite Q3 growth, Better Collective shared its full-year revenue, which decreased to somewhere between €355 million and €375 million. Better Collective’s performance has been affected by lower-than-expected commercial activities from U.S. partners and a slowdown in Brazil ahead of new regulations starting in 2025.

Management plans to lead the streamlining process, focusing on identifying cost synergies from recent acquisitions and enhancing the operational capabilities of Playmaker Capital and Playmaker HQ. With these moves, Better Collective expects to generate more than €50 million in full-year operational cost savings, with full implementation targeted by 2025.

By Eliza Galstyan More from this author
  • Michigan shuts down 10 illegal gambling sites Michigan shuts down 10 illegal gambling sites
  • Soft2Bet Marks On 8 Years of Leadership In a New Film Featuring CEO Uri Poliavich Soft2Bet Marks On 8 Years of Leadership In a New Film Featuring CEO Uri Poliavich