After the exit of former chair Jens Bager, Better Collective has now officially appointed Thomas Plenborg as the new chair of the company.Better Collective’s annual...
Better Collective reports Q1 2025 earnings and updates
Better Collective, a digital sports media group founded in 2004, shared its financial results for Q1 2025, highlighting revenues of approximately €83 million and an EBITDA before special items of €22 million.
The Q1 2025 was all about transition for Better Collective. The Brazilian market officially launched as regulated on January 1, and the shift has gone better than expected, with strong player migration and solid ad performance (CPM up 13%). Still, revenue declined 8%, mainly because of a 13% drop in revenue share, which was expected after new Brazilian rules. EBITDA fell 24% to €22 million.
Group costs were trimmed by 8% to €5 million, driven by operational savings and the ongoing €50 million cost-efficiency program. Cash flow stayed strong at €21 million with 93% conversion, though Brazil’s regulatory delays impacted €9 million in payments.
The Playmaker Capital acquisition closed in February and contributed to CPM’s growth, despite only being included for two months. Better Collective brought in 316,000 new depositing customers, down 30% YoY, mostly due to Brazil and the U.S.
Jesper Søgaard, Co-founder & Co-CEO commented:
“Overall, our Q1 results landed in line with our expectations. As we are now building the “New BC”, we are setting the stage for future growth by focusing on global scalability and streamlining our House of Brands. This marks the beginning of an exciting new chapter for Better Collective. Thanks to all my colleagues for your continued support as we continue navigating market changes.”
Major organizational shift
After Q1, Better Collective revealed a major organizational shift: The company elevated Christian Kirk Rasmussen as co-CEO. Sofie Ejlersen also stepped in as COO to support execution. The company has now moved from a geographic structure to three global business units: Publishing, Paid Media, and Esports, which will report separately from Q2.
Digital sports segment
Digital sports visits jumped from 400 million to 450 million monthly; two share buybacks were completed; and a new Board member, Thomas Plenborg, was elected. With all the insights, Better Collective is confidently stepping into Q2.
Better Collective, the digital sports media group, has announced its strategic expansion into the prediction market space with the launch of new content and products...
