It’s been reported that Manchester United is in the process of finalizing a multi-year training kit deal worth $27 million with UK-based gambling operator Betway.First...
On August 4, 2026, Betway and Manchester United revealed a new sponsorship deal between the Super Group-owned gambling brand and the Premier League football club, marking the world’s biggest training kit contract according to its reported value.
In early June 2026, media reports first began circulating that Manchester United and Betway were to sign a training kit deal, with the news now confirmed by both the CEO of Super Group and the Chief Business Officer of Manchester United.
CEO of Super Group, Neal Menashe, commented:
“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford and beyond as part of our ongoing presence in English football’s top flight. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.”
Chief Business Officer of Manchester United, Marc Armstrong, added:
“We are delighted to welcome Betway as official principal partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.”
Different media outlets have reported that the expected value of the deal ranges from $24 million to $27 million, as Betway is set to become Manchester United’s exclusive global betting partner from the 2026/27 season, which begins on August 22. Under the sponsorship terms, the operator’s branding will be displayed on both the men’s and women’s football teams’ training kits.
