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Betway exits Portugal to focus on higher-potential markets
Super Group-owned Betway has pulled out of the Portuguese market in an effort to focus on existing markets and areas with more growth potential.
Super Group entered Portugal in 2020 and became a member of the APAJO trade body in 2021. The company’s license was up for renewal in 2026; however, Super Group decided not to pursue it and instead redirected efforts to the African market.
Super Group has made similar decisions in the past as well, including the exit from India in 2023 after the government introduced a 28% turnover tax on online gambling.
Betway COO Kevin Kovarsky announced:
“In Q3 2023, we made the tough decision to exit India. We took a short-term hit in revenue and profits, but it turned out to be a blessing in disguise.”
Super Group also exited the US market in 2025, explaining the decision by regulatory changes that negatively influenced the profitability of the company.
Super Group CEO Neal Menashe commented:
“Listen, it’s really simple, this business. You pay X to get the customer in the front door, and you deliver Y in retention. If the one minus the other is not profitable, then you’re never going to make money.”
Despite the market exits, Super Group still showed strong European performance during 2025, with revenue rising by 46% year-on-year.
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