BGC praises Safer Gambling Week, as online activity soars
The overall amount of engagements refers to how many times the content has been seen by users on social media platforms such as Facebook, Instagram, and Twitter. The engagements from Safer Gambling Week’s own brands increased by 75% to 1.4 million.
Michael Dugher, CEO of Betting and Gaming Council, stated:
“It’s especially exciting that Safer Gambling Week was such a phenomenal hit this year. It has become an annual thing, igniting a national dialogue on the significance of responsible gambling, the instruments that are accessible, and the resources that are available.”
Dugher went on to say:
“This demonstrates the regulated betting and gaming industry’s dedication to achieving quality yet again. But our dedication to responsible gambling isn’t limited to one week a year. Every week of the year, we strive to make gambling safer. Millions around the world enjoy betting ethically and securely, and the decline in problem gambling numbers demonstrates that the BGC’s efforts to encourage safer gambling are beginning to bear fruit. But we’re not resting on our laurels, and we’ll keep working to set the bar even higher.”
Safer Gambling Week, formerly known as Responsible Gambling Week, began in 2017. For the 2020 event, it was renamed to its current name. The BGC launched the new ‘Take Time to Think’ campaign before this year’s event. “Take Time to Think” will replace “When the Fun Stops, Stop” in safer gaming commercials as well as standard advertising material for operators.