Boomerang Partners has released an exclusive guide for sports affiliate teams worldwide. The “Sports Marketing & Betting Calendar 2026” highlights the company’s...
Boomerang Partners attending iGB Affiliate Barcelona 2026
Boomerang Partners will be participating in iGB Affiliate Barcelona 2026 from January 20-21, at Booth 81-L10, showcasing its expertise in the sports vertical of the affiliate marketing industry, including the launch of the exclusive Sports Marketing & Betting Calendar 2026.
The Sports Marketing & Betting Calendar 2026 was created with input from Boomerang Partners’ in-house analytics team, sponsorship manager, and affiliate managers. It’s built for affiliate teams already working with sports traffic, as well as those planning to enter the sports betting vertical.
The guide brings together practical data to help affiliates run stronger campaigns in 2026, a year that truly deserves to be called the Year of Sports. Major events like the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026 are set to drive massive interest. The calendar covers the schedules for these top tournaments, along with insights on traffic spikes and the regions where each competition attracts the most attention.
The value of Sports Marketing & Betting Calendar 2026
The Sports Marketing & Betting Calendar 2026 is based on real data from Boomerang Partners’ analytics team and hands-on experience from people working with sports traffic every day. It looks at how user behavior changes before an event starts, while it’s happening, and after it ends, and what affiliates should do at each stage. It includes practical tips, useful tools, and notes on current trends that can help affiliates build stronger campaigns throughout the year.
Boomerang Partners also uses the guide to showcase its partnership with AC Milan. For affiliates focused on sports, this gives extra value in the form of exclusive content and a clearer view of when fan interest and betting activity peak during the season.
How to get the calendar
The Sports Marketing & Betting Calendar 2026 will be available mainly in digital format. To download it, users need to register on a dedicated Boomerang Partners website and leave a few basic details:
- Name
- Email address
- Company
- Partnership type (Affiliate, Media Buying, Marketing, PSP/Payment Providers, Other)
Anyone attending iGB Affiliate Barcelona 2026 can also sign up at the Boomerang Partners booth by scanning a QR code with help from the team. Printed copies will be available for affiliate partners at the event.
Win the AC Milan home match trip
One of the key attractions at the Boomerang Partners booth during iGB Affiliate Barcelona will be a special giveaway for visitors. Anyone who meets the requirements will have a chance to win an all-expenses-paid trip to Milan, including accommodation and tickets to an AC Milan home match at San Siro Stadium. Here’s what you need to do:
- Download the Sports Marketing & Betting Calendar 2026 during the exhibition to gain access to comprehensive betting analytics for the entire year
- Automatically enter the draw
To be eligible for the prize, participants must be present at booth 81-L10 on January 21st at 3:30 p.m.
Win the AC Milan jersey
On top of that, the Boomerang Partners will prepare a special SMM activation.
Instagram:
- Follow the official Boomerang Partners account (@boomerang.partners).
- Like and repost the pinned post to your Stories, tagging the @boomerang.partners account and using the launch hashtag (#BoomerangCalendar).
LinkedIn:
- Follow the brand’s account (boomerangpartners).
- Under the calendar launch announcement post, leave a like and a comment answering the question: “Which 2025 sporting event do you consider the most underrated from a marketing perspective?”
Telegram:
- Subscribe to the channel (boom_partners).
- Under the pinned post: leave a reaction and write a comment saying “AC Milan jersey” – more comments increase your chances.
Visitors who meet all the participation requirements will be entered into a prize draw for AC Milan jerseys. Compliance with the conditions will be verified by Boomerang Partners’ booth promoters prior to the draw. Three jerseys will be awarded in total, one per social media platform: Instagram, LinkedIn, and Telegram. Two of the jerseys are signed by AC Milan players, while the LinkedIn prize is signed by Rafael Leão. Each participant may enter the draw on all three platforms.
The prize draw for all jerseys will take place on January 21 at 15:30 (UTC+1).
In addition, Boomerang Partners will host a separate booth activation titled Boomerang Blitz. Participants who take part in brief on-site interviews will be entered into a draw to win one of three AC Milan jerseys featuring “Boomerang” on the back.
Industry recognition
During iGB Affiliate Barcelona, Boomerang Partners has the chance to win several prestigious industry awards. The company has been shortlisted in the following categories:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
Visit booth 81-L10 to learn more about Boomerang Partners and the Sports Marketing & Betting Calendar 2026, as well as explore opportunities for a mutually beneficial partnerships.
Boomerang Partners wraps up 2025 with strong growth in the sports vertical, updates on its AC Milan partnership, and multiple industry award wins.
The year also saw the...
