The strategic partnership between Boomerang Partners and AC Milan will continue within the framework of a new concept: "Time to Win".The “Time to Win” idea captures what...
Boomerang Partners surprised guests at iGB L!VE London
Boomerang Partners, a global marketing agency, took part in iGB L!VE London 2025 on July 2-3, celebrating the first anniversary of its partnership with AC Milan.
Boomerang is the Official Regional Partner of AC Milan, one of the world’s premier football clubs.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented:
“We are very pleased with Boomerang Partners’ participation in iGB L!VE London. It is symbolic that, a year ago at iGB, we announced our strategic partnership with AC Milan. We celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. We were delighted to welcome hundreds of guests to our booth, highlighting once again the prestige of our partnership with AC Milan in the industry. We have many more joint projects ahead of us, and we are sure that we will be able to surprise everyone.”
The highlight of the event was the celebration of Boomerang’s partnership with AC Milan, making Boomerang Partners’ booth a hotspot for visitors. More than 1,000 people visited the booth, and over 900 guests took part in the Penalty Challenge. The challenge featured two raffles, one offline at the booth on July 2, with the winner receiving premium tickets to the AC Milan and Inter FC football match. The second raffle was online on July 3, with the winner receiving tickets to an AC Milan match in the Italian Serie A or the Coppa Italia.
The winner of the offline drawing on July 2, Saad Shaikh, a data engineer at Betzoo Media, shared:
“This is my first time in iGB. My experience was truly great, and thank you again for giving me the opportunity to have a good time and enjoy the experience I’ll have in Milan. I haven’t been to Milan before. Back in my old days, my family went. Yeah, so this is my second chance. And thank you, Boomerang, for giving me this opportunity.”
iGB L!VE London increased attention to Boomerang Arena, with more than 120 business meetings and 15 new partnerships signed. The brand enters its 2nd year of partnership with AC Milan, staying ambitious with its slogan “Live without limits.”
October 31 marked the conclusion of the first season of Golden Boomerang League, an affiliate tournament for sports traffic by Boomerang Partners.
Boomerang Partners...
