Boomerang Partners has released an exclusive guide for sports affiliate teams worldwide. The “Sports Marketing & Betting Calendar 2026” highlights the company’s...
Boomerang wins Best Affiliate Manager at AskGamblers Awards
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, takes home the “Best Affiliate Manager” award at AskGamblers Awards 2025.
Held in Belgrade, the AskGamblers Awards 2025 brought together the iGaming industry professionals to celebrate innovation, growth, and excellence.
Kristina Shkredova has worked with Boomerang Partners since its launch as a marketing agency and has become a leading name in the industry. Her victory at the AskGamblers Awards confirmed once more the importance of personalities in the success of iGaming brands.
Shkredova expressed her excitement:
“I am thrilled to receive the “Best Affiliate Manager” award and would like to extend my heartfelt gratitude to Nikola, the AskGambler’s account manager assigned to me, as well as to the entire AskGamblers team. This accolade is not just a professional achievement but a testament to our beautiful partnership, founded on shared values, aspirations, and a mutual sense of humor.
Having been with Boomerang Partners since the very beginning, I feel profound and deep love for our affiliate marketing agency and am honored to be a part of this incredible journey. I am immensely proud of the work we have done and eagerly anticipate the new peaks we are set to conquer.”
The affiliate marketing sector is highly competitive. Industry experts know that even tried-and-tested strategies don’t guarantee success. Kristina’s experience shows that the willingness to take risks and set ambitious goals, even ones that might initially seem unrealistic, can pay off. Her portfolio includes several affiliate names that had no prior experience with sports traffic. But Kristina’s experience and the backing from Boomerang Partners show that the attempts were worth it.
Modern technologies have a huge impact on the industry, but they don’t determine success. Kristina believes that the key trend is maximum sincerity and openness in communication with partners, which enables lasting and trustful relationships with partners.
Kristina also highlighted the importance of creativity in organizing joint activities with partners, such as joint retreats, trips, and dinners that are transformed into spectacular shows. This helps bring the parties closer together.
One of the ways that Boomerang connects with its partners is the annual global traffic tournament, the Golden Boomerang Awards. From February to May 2025, Boomerang hosted the 2nd edition of the Awards. Compared to the 1st year, the number of participants increased from 226 to over 400. Awards were presented in 11 categories, and the award ceremony took place at the iconic San Siro Stadium in Milan, thanks to Boomerang’s strategic partnership with the prominent AC Milan.
In 2024, Boomerang Partners saw a remarkable +194% growth in sports traffic across its affiliate ecosystem, along with a +120% year-over-year increase in new affiliate sign-ups. The agency’s effectiveness is undeniable, and Kristina plays a critical role in these successes.
However, Kristina’s victory wasn’t just a result of her personal qualities, but also of her working environment. Boomerang Partners encourages a culture of strong industry knowledge in affiliate managers and their leadership skills. Each member can rely on internal support, flexibility to set goals and solve problems, as well as actively participate in business processes. The collaborative environment contributed to efficient work and substantial results.
Kristina is honored to receive the “Best Affiliate Manager” title, but she understands that there is still work to be done. Boomerang actively takes part in major industry events with a dedicated booth, and Kristina is an active attendee, always ready to engage with potential partners.
Boomerang Partners wraps up 2025 with strong growth in the sports vertical, updates on its AC Milan partnership, and multiple industry award wins.
The year also saw the...
