BOXXER forms a new partnership with Betfred

Through a newly signed agreement, Betfred becomes the new official partner of BOXXER.
BOXXER is a world-class boxing promotional company founded in 2018 by Ben Shalom. To further boost its reputation, BOXXER will be partnering with Betfred, a UK-based bookmaker established in 1967. Betfred owns and operates over 1500 betting shops in the UK.
As part of the agreement, Betfred’s branding will be integrated into key areas of each event, including the center ring, ropes, corners, and toblerones. The operator will also gain additional exposure through live broadcasts and LED signage. Additionally, the most exciting bouts will be co-presented as the Betfred Fight of the Night.
Ben Shalom, founder and CEO of BOXXER, commented:
“We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars, Adam Azim.”
This partnership is a big step forward for BOXXER and marks a new and exciting chapter in both companies’ history. BOXXER will continue to advance its world-class boxing events, giving fans more thrilling experiences while expanding Betfred’s presence in the sport. As the partnership moves forward, both companies are set to benefit from greater exposure and mutual growth in the dynamic world of boxing.
The debut of the partnership will be soon, on October 19, where Adam Azim will face off against Ohara Davies.