BtoBet and Incentive Games join forces in virtual sports deal
This deal will mainly be focused in Europe, Africa and LatAm and will be providing some well-known games including Virtual-League: Racing and Virtual-League: Penalties to all of the Aspire-owned operator’s regional partners.
BtoBet Chief Marketing Officer, Sabrina Soldà, mentioned:
“Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of game that appeals to them and works on the devices they use. Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving their acquisition, retention and engagement metrics.”
The new partnership adds onto BtoBet’s former deal with Incentive Games which was signed back in summer of 2020 and also focused on the same three markets. The provider has optimised games for opera Mini Extreme, and even provides free-to-play games which work really well in attracting new players and retaining them.
Incentive Games CEO John Gordon said:
“We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core markets of Europe, Latin America, and Africa. Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful relationship.”
Aside from that, Incentive has boosted its standing in the African continent as of late through a brand new partnership with Betsafe, for its debut in Kenya. Betsafe is owned by Betsson and runs as its first ever African sports betting product.