Bwin inks new affiliation with UEFA
The affiliation will see the sports betting operator gain benefits from the European sports league’s official branding and promotional tools across all platforms, which will continue all throughout the sports events.
Additionally, Bwin will also obtain exclusive access to footage from sports events to be utilized in advertising, as well as access to hospitality and tickets.
Most importantly, bwin is going to launch a new digital platform at betresponsibly.info, dedicated specially to the league, which will present highlights and other branded tools.
UEFA’s representative in the marketing department – Laurent Epstein, commented:
“Via this affiliation with Bwin, we are gaining an opportunity to further integrate in the sports betting industry, providing us with a better understanding from both sports betting and business perspectives, knowing Bwin’s rich history as an active partner and supporter of sports leagues and federations.”
Entain Group’s European-based managing director – Stephan Heilmann, also contributed to the comments:
“This deal will open a set of possibilities to boost our offering and create a dedicated and engaging content for our sports fans, as well as an opportunity to enhance our global and European market presence in the sports betting industry.”