Bwin to release a football campaign
Bwin, which is a betting brand owned by Entain, is releasing an ad campaign for European football.
The campaign is called “Love Knows No Boundaries” and according to bwin the video is about fans and uniting them by their love for football.
It is known that bwin has been a well-known and respected partner in football, as it has been the sponsor of football clubs and is the partner of UEFA Europa League and UEFA Europa Conference League.
The ad will be showcased on TV, online platforms and in different football stadiums which are important markets for the brand.
The campaign is a video in which people from around the world talk about their experience as a football fan.
“We are moving forward with brand positioning for the clients. Thanks to the campaign our brand will be featured in good environments via football and will be visible for the customers. By partnering with UEFA, DFB and other clubs we’ve made an essential foundation to highlight our qualities and responsibilities as a leader in the industry. With this platform we are planning to reach more fans globally.”
highlighted Stephan Heilmann the MD of the brand.