On September 10, 2026, Codere Online announced that it was named the official betting partner of the National Football League (NFL) in Mexico under a new multi-year agreement.
Under the deal, Codere will receive sponsorship rights for the Super Bowl LXI, the NFL Mexico Game, and will become the official sports betting sponsor. Thanks to the integrations, the operator will be able to improve its visibility, provide better entertainment experiences to customers, and strengthen user engagement in the region.
Codere Online’s Director of Sponsorships and Public Relations, Carlos Sabanza, stated:
“Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering.”
NFL Mexico’s Managing Director, Arturo Olivé, added:
“Mexico is one of the NFL’s most vibrant and important international markets, with millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner.”
The collaboration will see Codere Online implement activations in different Mexican cities, hospitality programs, and official NFL merchandise for the operator’s users.
