Yolo Group has announced the appointment of Lara Falzon as Chief Executive Officer (CEO) of its B2B brand portfolio, further committing to its global growth.Falzon's...
Coingaming undergoes rebranding and changes to Yolo Group
One of the world’s most trusted Bitcoin crypto-casinos and providers – Coingaming Group, has officially rebranded its business to now be named Yolo Group.
The rebranding will stretch all throughout the group’s business branches; from Yolo Tech, Yolo Ventures, Yolo Investments, Yolo Finance, and Yolo Entertainment (featuring Sportsbet.io and Bitcasino B2C brands).
One of the company’s B2C iGaming marques – Sportsbet.io, had only recently gone a rebranding, striking a few key partnerships with sports team, including an affiliation with Brazil’s São Paulo FC.
Yolo Group’s Chief Executive Officer – Maarja Pärt, stated about the rebranding:
“We are delighted to publicize the rebrand of our company to Yolo Group, pursuing a new company identity which has an outlook for the future.
For a long time our Coingaming brand performed pretty well, however, we found that as of right now, as the industry changes and evolves, Yolo Group would be a better representation for our people, our brand, and our strategic plans.”
The CEO also noted the importance to never settle for less, considering the fact that life is fast-paced and short. Yolo Group’s main priority is to bring higher-quality and innovative ideas to iGaming, financial technologies, and numerous other sectors, while keeping customer satisfaction as the main focus.
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