Douglas Costa and LVBet work closely on LatAm expansion
LVBet, the popular online casino and sportsbook operator, has kicked off its latest strategy in improving its standing in the LatAm market as it announced the recruitment of Douglas Costa as the new Brand Ambassador for Brazil.
This partnership means that Costa will be offering expert opinions and advice to the operator as the company is looking to expand into the promising Latin American sports betting industry.
Chief Executive Officer at LVBet Adrian Sidowski stated:
“Having Brazilian football international Douglas Costa on our side as we begin this new chapter in Brazil, is something we’re really excited about. With a competitive product offering, we’re looking to leverage Douglas Costa’s status to help us penetrate the market.”
Aside from scoring a strategic deal with the Bundesliga star and three-time Serie A winning midfielder, the company has also secured many important deals across the globe, mainly with Wisla Krakow of the Polish top-flight Ekstraklasa and the English Vanarama National League.
Costa commented saying:
“I’m delighted to sign for LV BET as Brand Ambassador as they enter the Brazilian market. They are an ambitious team with big plans and it’s my privilege to help them by giving my views on football.”
The star has represented his home country 30 different times, and he also played all over Europe with big names including Juventus, Shakhtar Donetsk, and his current club Bayern Munich.
LVBet Chief Commercial Officer Marcin Jablonski also said:
“We’re delighted to have Douglas Costa as our Brand Ambassador, which will elevate our standing in Brazil. He fits perfectly with LV BET, with the energy, commitment and drive he shows on the pitch matching our philosophy as a brand. Working with Douglas Costa will not only provide LV BET with greater brand awareness in the Brazilian market but will also allow us to build trust in a new market.”
LVBet is registered in Malta and is licenced in the United Kingdom, Latvia and Ireland. The company operates under European law in the last two countries. They also excel in providing in-play and pre-event wagering offerings and online casino content.