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DraftKings to acquire Simplebet to boost AI game
DraftKings announced its plans to acquire Simplebet to boost its wagering options together with AI game.
Founded in 2012, DraftKings is an American gambling company, offering sportsbook and daily fantasy sports services. This year has been a challenging year for DraftKings. Earlier, the company acquired SportsIQ Analytics and digital lottery company Jackpocket.
On August 28, DraftKings announced that it plans to acquire a technology company called Simplebet. Founded in 2018, Simplebet provides micro-market pricing for the NFL, MLB, NBA, NHL, and NCAA basketball and football.
With this acquisition, DraftKings plans to integrate Simplebet’s machine learning models into its platform and boost its in-play betting options, offering its customers more and faster wagering options.
DraftKings’ chief product officer, Corey Gottlieb, said:
“Live betting represents an area for potential growth for online sports betting and the proposed acquisition would allow DraftKings to leverage Simplebet’s proprietary technology to create an in-play wagering experience that moves at the speed of sports. And while we continue to elevate our product offering in this space, we are also committed to building technology that supports our robust consumer protection standards.”
Chris Bevilacqua, Simplebet co-founder and CEO, also commented on the news:
“Joining forces with our long-term collaborators at DraftKings will further the Simplebet mission to make every sports moment matter. This transformative acquisition, upon completion, will marry our best-in-class AI and machine learning technology with the DraftKings product offering, enhancing the customer experience for a new era of real-time, in-play gaming.”
Details of the deal are not known as it is pending regulatory approval.
FAQs
What does DraftKings do?
DraftKings is an American gambling company, offering sportsbook and daily fantasy sports services.
What does Simplebet do?
Simplebet is a technology company that specializes in micro-betting.
Why did DraftKings decide to acquire Simplebet?
DraftKings decided to acquire Simplebet to boost its AI game and wagering options, providing its customers with the best services in the industry.
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