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Eden Hazard becomes Stake’s World Cup marketing ambassador
Stake has signed former footballer Eden Hazard as a global ambassador as the company prepares for the 2026 World Cup.
The 2026 World Cup will be hosted by the United States, Canada, and Mexico. It will also be the first tournament with 48 teams, which is expected to increase global attention around the event.
Stake stated that Hazard will take part in online campaigns and fan content during the football season.
Stake’s chief marketing officer Akhil Sarin said the partnership comes at an important moment for the brand as the 2026 World Cup approaches, adding that Hazard’s creativity, style of play, and popularity with fans match the company’s global audience, also noting that Hazard’s strong following across Europe, Asia, and other regions makes him a good addition to Stake’s group of ambassadors.
Eden Hazard added:
“The World Cup remains the pinnacle of our sport – the dream every player chases – and I’ve been fortunate enough to experience it on some of the biggest stages. In this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake. Football fans worldwide are incredibly passionate and dedicated, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy, while delivering innovative, community-focused experiences.”
Stake also pointed to Hazard’s social media reach when announcing the partnership. The former Chelsea and Real Madrid player has around 58 million followers in total, including about 27 million on Instagram, 21 million on Facebook, and roughly 6 million on X.
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