Endorphina’s Hell Hot 100 has won "Ukraine Game of the Year” at the Blask Awards.The win has shown Endorphina’s success in expanding its market presence by delivering...
Endorphina brings Cockroach Chaos to ICE Barcelona
Endorphina is heading to ICE Barcelona 2026 with one of its most unusual stand concepts yet. The slot game provider will be exhibiting at Booth 2V70, where visitors will step straight into the world of its upcoming release, Cockroach Fortune, launching this January.
Instead of a polished, conventional booth, Endorphina is creating an immersive booth designed to look like a real apartment overtaken by cockroaches. The theme runs through every detail of the stand – from the interior design to the visuals – including bold “Meet Us” banners where cockroaches crawl across the faces of the Endorphina team.
The idea mirrors both the spirit of Cockroach Fortune and Endorphina’s wider creative mindset: daring, playful, and hard to miss. Often seen as tough survivors, cockroaches are used here as a visual symbol of standing out and thriving in a crowded iGaming market.
At the stand, visitors won’t just be looking at displays – they’ll be stepping into the world of the game itself. Interactive touches, small surprises throughout the space, and a layout built for easy, informal chats will replace the usual stiff meeting setup.
Alongside the creative experience, Endorphina will be showcasing its newest slot releases and its full portfolio, while connecting with partners to talk through performance, integrations, and growth in regulated markets.
The company has become known for turning trade shows into memorable brand moments, from a Baywatch-style concept in Lisbon to a construction-themed stand in Rome. With its cockroach takeover in Barcelona, Endorphina once again proves it’s willing to break the mould of how iGaming brands present themselves on the show floor.
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