Entain and SGC announce 3-year contract extension

Entain and SGC announce 3-year contract extension

Entain and SGC announce 3-year contract extension

Scientific Games Corporation, or SGC, has recently revealed a contract renewal with Entain Plc. The company’s SG Digital unit will keep on powering Entain’s iGaming portfolio.

In an update for its investors, SGC verified the fact that SG Digital had already acquired an extra three-year extension for the current agreement with Entain. This means that the latter’s brands will keep on being powered by the OpenGaming ecosystem.

OpenGaming is a game management system based on a custom-built end-to-end method which debuted in 2019. It gives all partners of SG Digital the chance to immediately obtain access to more than 3,000 games all from licenced providers. It is currently known as being one of the top content aggregation platforms in the iGaming scene, since it not only saves time and resources, but also decreases costs for market-by-market game compliance.

Entain mentioned that it will be increasing OpenGaming allocations as the FTSE100 gambling group makes some changes in its services over many parts of Europe (namely Germany).

Entain’s Chief Product Officer Valery Gelfman stated:

“Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as the world’s biggest and best casino portfolio. Extending our partnership with Scientific Games will enable us to continue to build our market share in regulated markets in Europe and beyond. We’re committed to OpenGaming and look forward to delivering even more exciting content to our ever-increasing player base.”

SVP Gaming, Digital at Scientific Games Dylan Slaney also explained:

“We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform. With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”

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