Betsafe, Europe’s leading sportsbook partner, teams up with Sweden’s primary pro-esports organization Godsent in a three-year partnership.
CS:GO division by Godsent will be primarily sponsored by Betsafe with joint efforts on large-scale social media campaigns.
For Betsson Group that owns Betsafe this is a high-profile move in the Scandinavian market’s esports arena. Kim Ekelund from Betsson Group sees this a hands-on example on the two players’ active “commitment towards the future of esports”.
GRID esports API and data systems have been already integrated into the Betsson’s European sportsbook portfolio enlarging its pricing and market scope.
Betsafe aims to become a leading destination for fans and this collaboration with Godsent is just the beginning for the esports sponsorship.
Godsent that prides itself as an ambitious organization is pleased to partner with Betsafe naming this a long-lasting commitment for esports sponsorship. Ludwig Sandgren, CEO of Godsent, considers this as an “important driver” for their CS:GO division and their strategic goal to keep the lead in the esports market.