Expand in East Africa with the upcoming SBEA+ Summit
The rapidly growing East African gambling market has made the region full of potential for the industry. Operators who devise the most optimal and custom-tailored entry plans are set to establish a foothold in a market comprising five countries that promise excellent returns on investment.
One of the region’s most dominant gambling sectors has become sports wagering, as many local players enjoy the pastime pretty regularly. Its expansion has been driven predominantly by mobile betting, with Kenya being one of the leading markets in terms of the share of mobile wagers at about 96%.
Other neighboring countries are showing similar signs of expansion for mobile sports wagering, which accelerates further as the region’s middle class grows and gets better access to various forms of technology, such as mobile phones and the internet. Combined with a sizable audience of fans interested in sports betting, this makes East Africa quite appealing to international operators.
Over the past few years, numerous prominent companies have entered the region, such as 888Holdings, which expanded its offerings to several African countries in October of 2022.
As East Africa continues getting more alluring for international gambling operators, it is important for prospecting companies to establish relationships with local firms to offer tailored services to local bettors that will be able to achieve success as competition expands.
During the upcoming 8th running of the Sports Betting East Africa+ conference, industry experts will be able to do just that, as the event will be providing its participants with valuable networking opportunities.
The event will also feature numerous highly regarded local gambling experts that will be sharing their insights on the market and its quirks and features. SBEA+ will be held on the 13th and 14th of July in Kampala, Uganda.