Major online sports betting companies including FanDuel, DraftKings, Fanatics, and bet365 have spent more than $72 million on the midterm elections in the United States,...
Fanatics Betting and Gaming has announced the launch of a new multi-year partnership with the NFL as the 2026-27 season approaches.
According to the agreement, Fanatics will gain access to NFL media inventory, in-game advertising, and sponsorships through media partners. Under the deal, the operator became the NFL’s Official Sports Betting Partner, and Fanatics Casino was named an Official Online Casino Partner.
The partnership will also provide Fanatics with NFL hospitality and premium fan experiences, including Super Bowl assets and VIP experiences during marquee league events. Initially, Fanatics and the NFL began their collaboration in April 2026, when the operator became the league’s on-site retail partner.
President of business affairs at Fanatics, Gary Gertzog, commented:
“Fanatics and the NFL have built a truly collaborative, cross-functional business together, and this partnership is a testament to that growth and a look to the future. The league is reaching more fans across more countries each year, and we believe that our global scale and expertise in merchandising and retail operations set us up perfectly to super-serve the fan experience across these coveted, marquee sports moments.”
The partnership will additionally allow Fanatics to use the NFL’s intellectual property, such as team and league marks and any branding connected to the NFL Draft and the Super Bowl.
The news of the agreement comes after the NFL’s former collaborations with other major sportsbooks like FanDuel, Caesars, and DraftKings ended in March 2026 without extension.
