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FanDuel as the official betting partner of the Buffalo Sabres
FanDuel started a new long-term partnership with Buffalo Sabres, broadening its existence across the city of NY.
FanDuel became one of the 4 companies that launched its mobile sports wagering services within NY in January. Based on the contract, it has gained fantastic opportunities, such as sports betting odds, promotions, together with branding of Buffalo.
FanDuel is permitted to utilize the trademarks of Buffalo Sabres, together with its signboards for the home games.
Mike Raffensperger, the CMO of FanDuel, noted:
“We are happy to collaborate with Sabres and to pervade sports wagering products into hockey experience. Such collaborations permit us to set new goals and reach high. Our sport enthusiast customers can now enjoy incredible experiences”.
Due to the deal, FanDuel acquired rights broadcast integration for Sabres matches. Meanwhile, real-time wagering odds from the operator’s sportsbook are to be included during the broadcasts.
Sabres’ owner Pegula Sports and Entertainment’s business development SVP, remarked:
“It’s an honor to collaborate with FanDuel and broaden our offered products for our fans across NYC. We can’t wait to start working closely with FanDuel”.
The four operators which launched their mobile sports wagering services within NYC in January include:
- DraftKings
- Rush Street Interactive
- Caesars Sportsbook
- FanDuel
Bettors in NYC gambled nearly $2bln in the first month after the launch of legal sports wagering services.
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