Genius Sports enters new partnership with Microgame

Genius Sports enters new partnership with Microgame

Posted by: AffPapa

Genius Sports has announced its latest data and trading partnership with Microgame SPA. This news comes merely days after the company was selected as the lead sportsbook data and services supplier for Microgame.

The agreement states that the Italian gambling and stock platform will be improving its services and data capacity with the data it acquires from the technology company.

Additionally, the deal will span the gambling platform’s whole 25 Italia ADM-licensed sportsbooks-strong portfolio, which will include game changers such as Goldbet and popular betting brands Betflag and Betaland. The company has also mentioned that it is seeking to upgrade its entire sportsbook system in order to provide better content for its users, which has been a main reason into the selection of Genius Sports as the lead supplier.

Aside from that, Genius Sports’ entire collection of data and pricing for different leagues including the English Premier League, LigaMX, NASCAR, Euroleague basketball and more will now be accessible to all Microgame sportsbooks.

Microgame CEO Marco Castaldo has stated: 

The partnership with Genius Sports Group is an important step in the continuing development of our sportsbook. Adding the Genius data service will further improve top-quality event coverage for our customers, ensuring a better player experience and additional revenue opportunities.

Chief Commercial Officer at Genius Sports Jack Davison also added: 

The Italian market has been a hub of major investment for Genius Sports in recent years, from hiring to product development and official rights acquisitions. Partnering with Microgame, another respected supplier in the region is expected to further our local reach and will enable over 25 new sportsbooks to unlock additional in-play engagement and revenues.

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