Betclic launches ‘Switch the Game’ campaign
Betclic, the betting group based in Bordeaux, has announced the release of its newest advertising campaign titled ‘Bascule dans le Game’ (translates to ‘Switch the Game’). The campaign has been launched across all social media platforms, as well as French television and print.
The launch took place yesterday as the broadcast of the UEFA ChamBetclic launches ‘Switch the Game’ campaignpions League was live on RMC TV1 in a tie between PSG and FC Barcelona.
Moreover, this campaign was created by Socialy.fr, a local marketing studio that has been acting as the company’s lead creative firm for about two years. It was first asked to work on Betclic’s brand refreshment strategy. The agency filmed the campaign in the Ukrainian capital and used Jay Rock’s track “WIN”. Rock is an artist who has won an Emmy award back in 2018.
This campaign will be used as the company’s main form of advertisement throughout this entire year’s football season (which will include the UEFA Euro 2020 Championships set to take place this summer).
Earlier this week, Parions Sport, the market rival company of Betclic, also launched its advertising campaign titled ‘Le pari est plus fort quand on le vit ensemble’ (directly translating to ‘The bet is stronger when we live it together’).
The firm launched this new campaign for 2021 after it took a break in 2020 when the country’s government put an end to the 2020 professional sports season after the COVID-19 pandemic broke out.