Boomerang Partners starts 2026 with participation in some of the largest industry awards.
Boomerang Partners has been shortlisted for a number of industry awards, including...
Golden Boomerang League winners share their impressions
October 31 marked the conclusion of the first season of Golden Boomerang League, an affiliate tournament for sports traffic by Boomerang Partners.
Boomerang Partners announced the Golden Boomerang League winners live on stage at SiGMA Central Europe in Rome on November 4th. The champions were:
- QQMedia
- Apex Media
- Luis Xavier
These teams stood out among 68 participants who each delivered more than 20 FTDs on Boomerang Partners’ sports brands over the two-month competition, earning their place in the final draw. The winners later spoke about their experience and shared their thoughts on the tournament.
QQmedia and their unique traffic driving concept
By taking first place and securing a direct ticket to the 2026 Golden Boomerang Awards, QQMedia reinforced its status as a top industry player. The win validated the team’s distinctive approach and gave them plenty of reason to celebrate back home in Cyprus.
The CEO of QQmedia said:
“The win means a lot to us because it proves our concept. The way we drive traffic is unique; nobody does it like we do. I think most people still live in the past… In my opinion, marketing has changed a lot. Influencers are now more powerful than major athletes or actors… We have and that’s why we’re doubling down on influencer marketing.”
QQMedia says its sports traffic success comes from working closely with former athletes who have transitioned into influencer roles, a strategy the team considers one of the strongest conversion drivers in the sector.
The CEO shared that he’s excited about the team’s automatic qualification for the 2026 Golden Boomerang Awards, remembering the previous edition as an experience that scored a perfect 10 for them. Their focus for next year is to secure an exclusive partnership and channel all their efforts into elevating a single brand to its full potential. He also noted that the competition brought a strong sense of motivation to the entire team and described the Golden Boomerang League as deeply inspiring.
Luis Xavier builds a strong connection with the target audience
Luis Xavier walked away with a standout reward: the AC Milan Experience package, which includes a paid flight, hotel stay, and tickets to an AC Milan home match at San Siro. The prize was made possible through Boomerang Partners’ role as an Official Regional Partner of AC Milan.
The CEO of Luis Xavier said:
“This victory means a great deal. It reflects all the dedication and ambition in the work done until today. It’s not a matter of strategy. When you know you have to achieve a goal, you just do it. We only stop when it’s accomplished.”
Their approach to sports traffic follows the same mindset: success, they say, comes from building a real, meaningful connection with the audience.
For the CEO of Luis Xavier, a passionate football fan, the upcoming Milan trip feels like the perfect reward. He’s already planning to bring his wife along, turning it into a personal celebration of the team’s hard work. For the whole team, this win is a strong reminder that dedication is what drives results.
Apex Media is aiming to diversify, and grow globally
Apex Media also landed the AC Milan Experience package, a win that has only strengthened their commitment to working closely with Boomerang Partners.
The Head of Sales at Apex Media shared:
“I’m so emotional about the new trip that is coming. The fact that we won this competition only inspired us to continue working with Boomerang Partners, maybe even more.”
As devoted football fans who recently watched AC Milan face AS Roma, the prize couldn’t be more fitting for the Apex Media team. For a fully remote group, the upcoming Milan trip carries extra meaning — a rare chance to connect in person and strengthen team spirit. The Head of Sales said he’s eager to enjoy the city together and make it a memorable experience for everyone.
Looking ahead, Apex Media aims to build on this momentum with a clear focus on steady growth, broader verticals, and continued global expansion.
The Golden Boomerang League marked Boomerang Partners’ first affiliate competition dedicated entirely to sports traffic. It’s a clear step in the company’s push to strengthen its position as one of the top sports-focused affiliate programs in the industry. With several major initiatives already lined up for 2026, Boomerang Partners is gearing up for an even bigger year. Updates will be shared through the company’s website and social channels.
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