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Hard Rock Bet adds 1,000 Games, partners with top manufacturers
Grant Williams, the Senior Vice President of Casino at Hard Rock Digital, revealed that the New Jersey online casino has introduced more than 1,000 additional games since its initial launch.
The online casino has joined forces with Aristocrat Interactive to enhance its game selection. This move follows Hard Rock Bet’s sixth-place finish in May revenue among 32 competitors in New Jersey. The partnership aims to elevate their ranking, leveraging Aristocrat’s renowned game titles to aim for a spot in the top five.
Newly Available Top Titles
These titles include Buffalo, Twilight Forests, Frog of Riches, and many more.
Grant Williams said:
“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can,” Williams said in a press release. “Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1,000 games and are excited to continue adding unique gaming experiences to our top-rated platform.”
Shifting focus to the games, Buffalo first hit New Jersey in 2023 and has since become a standout title in local online casinos. According to the Eilers-Fantini Central Game Performance Database, Buffalo led in gross gaming revenue in November 2023. Now, having this game available should help drive up the casino’s earnings.
Comparing Revenue with Competitors
In May 2024, DraftKings, FanDuel, BetMGM, Borgata, and Caesars occupied the top five spots, respectively. DraftKings led with $42.2 million in revenue, while Caesars followed with $12.4 million.
This year, Hard Rock Bet generated $43.6 million from January to May, with $9 million in revenue for May 2024 alone.
The addition of 1,000 games has already shown promise for Hard Rock Bet: The casino earned $6.2 million in September 2023, increasing to $9 million in May 2024. Hard Rock Bet Casino NJ is now poised to surpass the $10 million mark.
With May’s $9 million compared to Caesars’ $12.4 million, Hard Rock faces a challenge to surpass them. However, we await June and July figures to see how the competition unfolds.
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