Hard Rock Bet enters Michigan market

Hard Rock Digital announced that the company is opening an online betting and casino in Michigan, becoming the 10th state where the operator is live and the second state that offers iGaming.

For the new launch, Hard Rock Bet collaborated with the Hannahville Indian Community, which operates the Island Resort & Casino in Harris. The community was previously partnering with Sports Illustrated, which was operated by evoke, but in March 2024, the company sold its assets to Hard Rock Digital.

Executive managing director and CEO of Hard Rock Digital, Marlon Goldstein, announced:

“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States. Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”

Henry Williams, the executive director of the Michigan Gaming Control Board, commented:

“This approval reflects our continued focus on maintaining integrity, transparency, and consumer protection in Michigan’s online gaming and sports betting space. We look forward to seeing the Hannahville Indian Community and Hard Rock provide a safe, responsible, and enjoyable wagering experience for players across the state, and especially for those served by one of Michigan’s long-standing tribal gaming operators in the Upper Peninsula.”

Hard Rock Bet will launch advertising campaigns to increase the company’s visibility in Michigan. Meanwhile, the online casino will be offering slots, in-house progressive jackpots, and live dealer games. Hard Rock-branded games, as well as the Unity by Hard Rock loyalty program, will also be available for players.

Alla Basentsyan Content Writer

With a degree in politics & governance, research and writing has always been a strong side of mine. With AffPapa, I use my skills to present to the reader the latest news, articles, as well as interviews with industry representatives from the iGaming sphere in the most exciting but at the same time informative manner.

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