Hard Rock International acquires license from The Ritz Club
Hard Rock International is extending its U.K. footprint after the casino operator announced that it has obtained a casino premise license from The Ritz Club in London, which provides it with the ability to “establish a new casino premise” within the city premises. This is just one of many changes the company is making in order to expand globally as a casino force in major cities all over the world.
HRI already has a massive presence in hotspots across the world, including in multiple cities in the U.S., as well as Paris, Amsterdam, Madrid and many others. It has also been approved for a brand new resort in Virginia, but lost an opportunity to add Greece to its portfolio last year. The company is also grasping onto the hopes of possibly being able to get in on Japan’s integrated resort industry at some point in the near future. Moreover, the return of the Hard Rock name to Las Vegas is in the talks. HRI has 12 casinos and a total of 240 locations scattered across the world and has a presence in 69 different countries.
The company did not give out many details about its plans for London, or when it might be ready to bring its iconic huge guitar to London, but it probably will not be anytime soon, considering the world’s situation right now. The U.K. is dealing with new COVID-19 strains and skyrocketing cases that have forced most commercial venues, including casinos, restaurants and bars, to shut down, and HRI can take its time finding the best spot for its new property.
Chairman Jim Allen stated in an announcement:
We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock.
At the end of 2020, HRI began stepping deeper into the digital gaming realm after the launch of Hard Rock Digital. This is to be an iGaming and sports gambling platform that it will operate through a partnership with Seminole Gaming. The company tapped three executives formerly with The Stars Group (TSG) to help build the brand, including former CEO Rafi Ashkenazi, former attorney Marlon Goldstein and the former head of TSG’s U.S. operations, Matt Primeaux.
Allen stated last month:
Hard Rock Digital also intends to pursue strategic branding and distribution opportunities both within the U.S. and globally. In the U.S. alone, the potential future market size is estimated [by Morgan Stanley analysts] at $7 billion for sports betting and $14 billion for online gaming.