Hard Rock plans to expand to the UAE market
Hard Rock plans to expand to the United Arab Emirates with a new Ras Al Khaimah development through a partnership between db Group and RAK Hospitality Holding.
The upcoming project is set to include 300 hotel rooms alongside 395 branded residences. The complex will feature diverse dining options, such as waterfront restaurants and a rooftop bar, an event center, conference halls, a spa, fitness center, a beach club, and several swimming pools. The project is expected to generate about 500 permanent jobs, which is an economic benefit for Ras Al Khaimah.
Todd Hricko, Vice President and Head of Global Hotel Development at Hard Rock International, shared:
“Hard Rock International is proud to introduce its hotel and residence accommodations, known for its unique brand of entertainment and superior hospitality, to the region. This development will open new doors for the Hard Rock global traveler in a destination with rich history and nature to explore.”
Alison Grinnel, CEO of RAK Hospitality Holding, commented:
“This partnership demonstrates exactly what we mean when we talk about strategic collaboration that elevates the entire emirate. We’re bringing together three distinct strengths – our deep understanding of Ras Al Khaimah’s market dynamics, db Group’s proven development expertise, and Hard Rock’s globally recognized brand appeal – to one of the most exciting lifestyle destinations in the region that will become a dynamic hub for tourism, leisure, and entertainment.”
Silvio Debono, Chairman of db Group, added:
“We are delighted to partner with RAK Hospitality Holding and Hard Rock International on this landmark project – our first major venture beyond Malta. With nearly four decades of experience in the hospitality sector, db Group is proud to bring its expertise to one of the region’s most dynamic and fast-growing markets. Together, we aim to deliver a world-class destination that embodies Hard Rock’s energy and spirit while offering guests a truly unique lifestyle experience on the shores of Ras Al Khaimah.”
The initial announcement didn’t mention any plans for a casino, regarding the sensitivity of the topic in the UAE. However, the possibility remains open as policymakers gradually open up to considering gaming-related ventures.
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