HyperX extends deal with Allied Esports Entertainment

Added: January 14, 2021

Gaming hardware developer HyperX has announced the extension of their deal with Allied Esports Entertainment. The deal initially gave them the naming rights for the Luxor Hotel and Casino’s Las Vegas esports arena.

As of now, the arena operates under the name of HyperX Esports Arena Las Vegas, and will continue to do so in the future thanks to the extension.

Furthermore, HyperX will still be able to noticeably display their branding all over the venue and through social media. They are also to stay as the official partner of this esports arena, supplying important equipment for tournaments and daily play including headsets and keyboards.

Daniel Kelly, HyperX’s director of marketing, said: “HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community.”

The chief executive of Allied Esports, Jud Hannigan, stated: “We are thrilled to extend this landmark alliance as we work together to continue delivering exciting experiences and content for customers and partners alike.”

The venue has been operating since March of 2018, and has hosted over 500 events so far. This includes prestigious events such as the League of Legends All-Star, which has definitely increased the number of visitors from all around the world.

With interest in esports growing year on year, affiliates who are looking to expand their own interests should take a look into what this sector has to offer. Arenas such as the HyperX Esports Arena are being established all over the place, and interesting opportunities may pop up for affiliates to make use of.

Allied Esports Entertainment, HyperX, Las Vegas