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Intelitics acquires licence to operate in Colorado
Leading marketing and analytics platform provider Intelitics has announced its acquisition of a licence from the Colorado Division of Gaming, which will now give it the chance to work with licensed sportsbook operators in Colorado. The company already has licences in two states, Pennsylvania and New Jersey, and is said to have many more follow after this new Colorado licence.
The platform provider offers a single platform to online casino and betting operators, which helps them in the analysis and tracking of all partnerships and campaigns across web and mobile with the help of real-time data access which helps with the boosting of ROI.
Furthermore, Intelitics has a real-time data hub which aims to help media buyers and executives in their agreements on spending and results. Operators are also able to use a set of metric in order to “slice and dice” the media performance and figure out which activity is the one showcasing the best results.
Well organised and up-to-date reports also offer complete clarity when it comes to cross-channel interaction. What a comprehensive view of costs vs player value means is that operators will be able to identify which are their most valuable media sources with no trouble, and improve their revenue allocation modelling.
CasinoAffiliatePrograms is an ad network that operates within the iGaming scene and is run by the Intelitics team. They have provided over $70m in net game revenue by using 150,000+ new depositing customers. Intelitics, after its acquisition of the Colorado licence, is hoping to work with more licenced online operators in Colorado state.
Allan Stone, Intelitics CEO, commented on the new acquisition and said:
We are delighted to have secured a licence from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time. As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had but operators must ensure they are acquiring players at the right cost and through channels that deliver true value. Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.
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