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Interview with Alex – CPO at iGaming House
In an interview with AffPapa, iGaming House CPO Alex shared his opinions and gave insights about the company’s solutions, the mistakes and problems operators face when launching casinos, and what developments partners can expect to see in the coming years.
Yeva: iGaming House offers both white-label and turnkey solutions for launching casinos. Who is each model actually built for, and how should an operator decide which one is better for their business?
White-label and turnkey solutions solve different “speed vs control” needs.
White-label is built for operators who want to launch fast with minimal operations and tech overhead: you use our ready infrastructure, including the platform, licensing framework, back office, and integrations; focus on marketing, traffic, and retention; and start validating GEOs and offers quickly. It’s the best choice if you’re testing a new brand, entering a new market, or if you don’t want to build a full in-house team yet.
Turnkey is built for operators who want maximum control and ownership: deeper customization and their own operating model, including PSPs, risk, CRM stack, KYC/support setup, and long-term scalability. It fits groups building a multi-brand strategy, operators with strong compliance, finance, and risk processes, or anyone aiming to differentiate the product and margin over time.
Yeva: If we’re looking from a product perspective, which IGH tools are most helpful for new operators who are trying to launch fast but effectively?
For new operators who want to launch fast but not sloppy, the most helpful IGH tools are the ones that remove “setup friction” and protect early performance:
- Pre-configured back office + cashier stack (PSP routing, limits, basic risk rules) – so payments work on day one and you don’t lose deposits to bad setup.
- Ready-to-go bonus engine (welcome pack, reloads, cashback, free spins, wagering templates) – lets you ship a proven promo structure without reinventing mechanics.
- CRM triggers + lifecycle templates (FTD conversion, D1/D3/D7 retention, churn winback) – so retention is built-in from launch, not “later”.
- Gamification Tools (Fortune Wheel, Achievements, Bonus Shop, Giveaway)
- Segmentation & player profiles (deposit bands, activity, game preference, recency/frequency/value) – so you can personalize offers quickly even with limited data.
- Affiliate-ready toolkit (tracking integration, postbacks, promo asset packs, reporting views) – because most new operators grow on partners first.
- Launch analytics dashboard (conversion funnel + cohort retention + NGR/GGR basics) – so you can spot leaks early and iterate weekly.
- KYC/AML & responsible gaming controls (basic flows, flags, audit-friendly logs) – keeps you safer while scaling.
Yeva: In day-to-day operations, what problems are most common during a casino launch, and how does IGH help solve or avoid them?
Most launch issues are simple and operational:
- Payments: If approvals or routing don’t work as expected, deposits are lost.
- Bonuses: Wrong setup or loopholes lead to margin leaks or low conversion.
- Retention: No basic CRM from day one results in players churning after the first deposit.
- Operations: If support/KYC/payout processes aren’t clear, then launch becomes firefighting.
We provide proven default setups, launch checklists, and monitoring, so you avoid the common mistakes and fix issues fast when traffic goes live.
Yeva: Given how competitive the iGaming platform provider market is, what do you see as the biggest advantages setting IGH apart?
We’re not a big team, but we’re a team that genuinely cares and fights for every brand as if it were our own. One of our biggest strengths is fast, high-quality support: clients don’t wait days for answers, and we stay close to the business when things matter most.
We also actively use AI technologies to improve different services inside the product, from operations to performance and decision-making. On top of that, our platform has a strong, feature-rich core that helps partners run their day-to-day business efficiently: bonuses, player management, analytics, CRM tools, and operational controls in one place.
And importantly, we don’t just “provide software”; we bring hands-on launch experience and practical guidance, so operators can move faster with fewer mistakes and less wasted budget.
Yeva: Localization and global reach are some of the most important parts of casino launches today. How does IGH support platforms to work with different languages, currencies, and regulations?
Our platform supports a wide range of languages and currencies, with a strong focus on Tier-1 markets. On top of that, our CMS is very flexible; we can show different content to different user segments. This helps operators tailor each project to specific markets, not only through language and currency but also by prioritizing game lobbies, payment methods, banners, and even tone of voice per region.
From a practical launch perspective, this means you can run one brand across multiple markets while still keeping the experience truly local. We also help partners build market-specific setups and guardrails, so localization isn’t just “translation”; it’s a controlled operational and commercial configuration that matches how players actually behave in each GEO.
Yeva: What are some common mistakes you see operators make when choosing a platform partner, and which ones tend to cost them the most later on?
One of the most common mistakes is thinking that having success cases on a platform automatically guarantees your own success. That’s a strange mindset, expecting to replicate someone else’s results just because a case exists is unrealistic. Outcomes depend on the operator’s traffic quality, positioning, retention strategy, team execution, and market timing, not just the software.
Another frequent mistake is not properly reviewing the platform contract and missing hidden costs. For example: inflated payment processing fees, higher provider commissions, or extra charges for basic services and integrations.
At iGaming House, we try to be open and transparent. We’re ready to share the full picture around royalties and commissions on our platform, so partners can model their unit economics correctly and avoid unpleasant surprises later. We believe trust is built through clarity, especially during launch, when every percentage point in fees directly impacts profitability.
Yeva: Looking to the future, what new developments can partners expect from IGH in the next 1-2 years?
In today’s iGaming market, things change so fast that a fixed two-year roadmap is almost a luxury. We focus on building here and now, improving the platform every week based on real operator needs and live performance.
That said, partners can expect a strong pipeline of upgrades: first, we’re improving and expanding our core functionality to make operations smoother and more scalable. We’re also working on new gamification features, adding more unique content across our products, and investing heavily in the Web3 direction, along with several other major enhancements.
Company: iGaming House
Interviewee: Alex
Date: 13.02.2026
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