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Interview with Artur Wolf – Chief Business Development Officer at Lottofy
In an interview with AffPapa, Artur Wolf, Chief Business Development Officer at Lottofy, discussed the company’s mission, innovative features, and how Lottofy is redefining digital lotteries through trust, transparency, and community-focused gameplay.
Yeva: What was the original vision behind Lottofy, and how did features like SUPER Formulas grow out of that concept to influence the platform’s development and the way players engage with it?
Lottofy was born from an exciting mission: to bring the world’s largest jackpots right to your fingertips! We’ve dedicated ourselves to blending cutting-edge technology with strong regulations and a focus on user experience, with an emphasis on lottery engagement and making winning opportunities accessible to everyone, everywhere! This approach continues to shape Lottofy’s evolution through accessibility, transparency, and convenience for players worldwide. One example of this approach is our SUPER Formula system. Instead of selecting a single simple ticket, you choose a larger set of numbers, and the SUPER formula generates optimized combinations for you. The goal is to increase your coverage of possible outcomes while keeping the cost below what it would take to play every single combination. In other words, it is a mathematical way to build multiple combinations efficiently, so that if the winning numbers are within your selected set, you have a better chance of winning without overspending.
Yeva: Syndicates, Funds, and Groups bring a strong community feel to Lottofy. How significant is that social element of the experience in keeping players active?
Lottofy places community-driven play at the center of its engagement model. Groups, Funds, and Syndicates let players participate together, reduce individual cost, and multiply chances of winning. These formats go beyond standard play. They create shared participation, elevate the experience, and build interaction and trust among our users. The collective play format showed tremendous growth. In markets where this model is more popular, nearly one in three players, 32% used that format this year alone. Community-style play has become a strong driver of participation and long-term retention, as evidenced by high user ratings on major review platforms.
Yeva: Lottofy puts a strong focus on transparency and security under the MGA license. How do you bring those values to life and build player trust day to day?
Lottofy is licensed under the Malta Gaming Authority to ensure compliance, player protection, and secure transactions. Safeguarding player experience is not just about compliance. Part of our vision is to protect our players’ experience within the player journey, from acquisition to retention. Our team has been in the lottery industry for many years, having awarded multi-million-dollar prizes and built a long track record in online gaming. Trust is essential. Beyond licenses, it is the foundation for earning the public’s high level of confidence.
Yeva: Personalization and gamification have become major drivers in iGaming. Are you noticing those qualities beginning to influence the lottery space?
Lottofy integrates personalized and gamified features such as Super Formulas, multiple combinations, and exclusive play modes that let users tailor their experience. Our proprietary platform, built by long-term lottery veterans, gives players control and leverages technology to simplify play, aligning with the broader shift in iGaming toward interactive, data- driven engagement while preserving the integrity and simplicity of traditional lotteries.
Yeva: How big of an influence do regulations have on your future expansion plans? Any regulatory trends worldwide or specific markets on your radar?
Compliance remains an essential aspect at every stage of Lottofy’s growth. The brand expanded under the MGA framework, entering 100 markets. Our team builds each market with compliance in mind to ensure sustainable growth and long-term credibility. At Lottofy, we continue to pursue new licenses and jurisdictional approvals as we prepare for further international expansion, while safeguarding our players from any threats.
Yeva: What other aspects do you consider when evaluating a new market’s compatibility with Lottofy?
Compatibility for us means the market accepts our activity, players show interest in participating in online lotteries, and an ecosystem exists that allows us to provide high-quality service. Alongside this, we assess regulatory fit, payment infrastructure, operational excellence, and player accessibility, aiming to deliver a smooth experience that keeps players active and engaged over time.
Yeva: Speed and convenience are considered major aspects of Lottofy’s brand identity. How big of a role do you believe those qualities play in today’s lottery experience?
Today’s lottery players value experiences that are fast and accessible at any time. Speed and convenience have become essential expectations rather than added benefits. Players want to join the world’s biggest lotteries instantly, from any device, without friction or delays. Lottofy offers quick registration, seamless navigation, and automated play options, including recurring bets. These features make participation effortless and enjoyable, turning convenience into one of the main reasons players keep coming back.
Yeva: The fast evolution of technology has always been a big driver of changes in our industry. Have you noticed any significant trends or tools that can potentially redefine how players interact with lotteries?
Technology is a significant shaper of how players experience, or could experience, digital lotteries. Lottofy integrates new digital tools that enhance usability, security, and engagement, creating a more personalized, tailored experience for every player. The platform uses innovation to simplify participation and deliver greater control and enjoyment. Lotteries with the proper structure and audience interaction can build more stable, long-term player relationships. There is also a growing opportunity in adding social and community-driven elements, helping reframe the lottery as a more dynamic and relevant form of entertainment for today’s legally eligible adult audience.
Yeva: What characteristics define a winning lottery brand in today’s market for you?
A successful lottery brand must combine trust elements through brand responsiveness within a transparent and regulated environment. At the same time, it should build on proven methods while adopting new approaches to attract audiences who may have never played at a physical booth. The integration of social and unique lottery game features creates more engaging and relevant experiences for today’s players. At Lottofy, players can access the highest jackpots worldwide through innovative gameplay and gamified experiences. Our proprietary platform offers fast, secure, and compliant gameplay supported by a wide range of entertainment options, including Slots, Live Casino, Progressive Jackpots, RNG Casino Games, Scratch Cards, and Video Bingo. Terms and conditions apply.
Artur Wolf concluded the interview by highlighting Lottofy’s guiding principles: innovation, trust, and responsibility. He explained that the company’s goal is to make the excitement of the world’s biggest jackpots available to every player while ensuring a secure, transparent experience built for long-term enjoyment.
Company: Lottofy
Interviewee: Artur Wolf
Date: 19.11.2025
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