Interview with Ellmount Group: Pushing the industry forward

Interview with Ellmount Group: Pushing the industry forward

Interview with Ellmount Group: Pushing the industry forward

Ellmount Gaming was founded in 2005 and it has been blossoming ever since then into a well-known brand within the iGaming industry. The group has managed to acquire two world-class brands and has more than 20 years worth of experience in affiliate management.

As of late, Ellmount Group has been making some pretty huge changes to its flagship brands, which are and The company is certainly well aware of what clients are looking for through the major changes and enhancements made to these brands. They are now allowing for the progression of the industry by providing the most impressive online light entertainment products.

AffiliateINSIDER was able to interview Head of Affiliates at Ellmount Group Miles Saacks. Here is what he had to say:

AffiliateINSIDER: What makes your products stand out from others in the industry?

Miles Saacks: “Having been around for 15 years or more now, the Ellmount Group and its brands Casino Room and HighRoller have the experience, technology, and expertise to bring our players the most exciting and thrilling online gaming experiences. We are constantly working to enhance the player experience and have, over the years, built a team that lives, breathes and sleeps online gaming. The company has been involved in the industry since 1999 so it’s not farfetched to say we know an awful lot about all things online.

With over 1000 games to choose from, in all categories, including slots, table games, jackpot games, live casino, and an exciting new suite of game show derived games, players are never going to be bored. When players play with us, we know they can feel 100% comfortable and secure in a dependable and safe online casino.

Rewarding our loyal players is just as important, as getting new ones. We treat our players like VIPs from day one. We offer a mouth-wateringly generous deposit bonus, but the rewards won’t stop there. These days, the whole world is all about staying connected at a furious pace and with us you can play anyplace anytime. Our players are like family to us, so we offer several ways to ensure their safety while playing in our Casino. As a team, we have created what we believe are the world’s best online-light-entertainment products.”

AI: What made you decide to redesign your existing brands?

MS: “We decided to re-invent Highroller Casino as we wanted to make use of the rather bold name “HighRoller”. We felt we were not doing justice to it with the old look. We removed all the bells and whistles and gave the brand a new streamlined look focussing on ease of navigation.

We realised all players want to do is play, they don’t want to spend time endlessly clicking away to find their balance and rewards. Players will never be more than one click away from all they need to make their online casino experience a simpler, faster, and more enjoyable one. With mobile taking a huge percentage of business nowadays, the new site is now super slick and geared towards players who want fast action anywhere anytime. The revamp has focussed on optimising the customer journey with minimum click configuration.

With Casino Room, we have hugely improved our navigation added a new ‘Pay n Play” hybrid option for Sweden that is allowing for a much quicker and easier signup flow. We will continue to roll this out to other markets in the coming months due to the success we have seen. We also now offer a superb new live casino lobby. Players can now find their favourite games with ease in (sub) categorised pages. At the same time, live casino lovers can head straight to their game provider of choice, and find all that provider’s offerings, in one place.”

AI: What is next for Ellmount Gaming?

MS: “We truly believe that the Ellmount Group and our brands are the future of online light entertainment. We will continue to strive towards our objective of bringing next-generation mobile entertainment to the masses. The recent changes that we have made to our brands highlight our team’s dedication to showing only the very best product possible to our customers, and there will be even more improvements during 2021.

First, up will be a tailor-made interface giving the players a more unique and personal experience. After that? Let’s just say it will be worth the wait, but we intend to become the number one casual light online entertainer in the industry. Complacency is the enemy of progress, so we shall not be resting on our laurels and will keep working hard on our product to ensure our visions for our brands and the company are met.”

AI: Why do affiliates play an important role in your expansion this year?

MS: “We plan to up our game even more in 2021 but we can’t get there alone, and affiliates will play a massive role in this growth. We know that without their valued business, all our efforts could be wasted.

We focused greatly last year on improving our products to meet the high demands of our customers. This year, we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos and we need affiliate traffic to achieve these goals they are a vital cog in our plans. We will make sure to bring them along for the ride and reward them for their business with greater earnings along the way.

We truly believe that we have the product now to acquire and retain players way better than ever before and this should go a long way in improving the earnings affiliates will see when promoting us.”

AI: Why should affiliates join your program this year?

MS: “With our vision and goals in place, we are making sure that affiliates are not forgotten and are on to a sure-fire winner with Ellmount and our brands. The groups’ affiliate program offers partners lucrative deals to promote the two brands that cater to players of all levels and are most definitely trending upwards in those players estimations.

Ellmount is a great company, with strong values and an inspired vision. We are super excited and looking forward to what will come in 2021.  We are looking to level up and expand our brand’s presence and know affiliates are key to these efforts. Success in this industry results from many variables but one pillar always stands taller than others and that’s our affiliate business.

We will do everything we can to ensure we provide the best affiliate support and materials needed to make our partnerships long and fruitful ones. We have made many improvements and addressed other issues affecting affiliates over the past year, and more are on the way. We are looking forward, not only to bringing more players to the brands but also to increasing our visibility and trust amongst affiliates.

Where we lead, others will follow!”

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