AffPapa is happy to announce 1win Partners as the Standard Sponsor of the AffPapa iGaming Awards LATAM 2025.1win Partners is a leading affiliate program focused on...
Interview with Gypsy – Affiliate Manager at 1win Partners
In an interview with AffPapa, Gypsy, the Affiliate Manager at 1win Partners, spoke on the realities of managing global affiliates, 1win Partners’ growth & iGaming affiliate market trends.
Yeva: Gypsy, can you share your background and how you found your way to becoming an affiliate manager at 1win Partners?
I hold a degree in digital marketing. Shortly after graduation, I was approached by the 1win Partners HR team, and the combination of analytical thinking and creative communication felt like the perfect fit for the affiliate world. I joined the team three years ago, stepping into iGaming with curiosity and drive.
Although the industry was new to me, my background in performance marketing and understanding of audience behavior helped me adapt quickly to its dynamic pace. Over time, I’ve built my approach around a balance of data-driven strategy and meaningful relationship management — a foundation that continues to shape how I grow partnerships at 1win Partners today.
Yeva: Working with such a massive amount of affiliates across different markets brings its difficulties along with it. What does it look like on your end, and what are the benefits of it that make the process rewarding for you personally?
It’s definitely a mix of complexity and excitement — and that’s what makes it so fulfilling. Each market has its own rhythm: different motivations, behaviors, and regulatory nuances. Yet when managed with intention, that diversity becomes a real engine for innovation.
Every shift in trend or policy challenges us to rethink funnels, communication, and strategy. It keeps us sharp, constantly evolving. The most rewarding part, for me, is seeing collective progress take shape — when affiliates grow, when campaigns become smarter, and when collaboration turns into long-term success. That’s where the true value lies. It’s not just numbers on a dashboard; it’s the ecosystem of trust, adaptability, and shared ambition we’re building together.
Yeva: 1win Partners has now exceeded the mark of 100,000 affiliates all over the world. Do you think the program owes it to the company’s strategies, marketing efforts, or was it something else that was the fuel keeping such momentum?
Thank you — it’s a milestone we’re very proud of. But for us, it’s not just about the number; it’s about what that number represents. This growth reflects 1win Partners’ commitment to long-term strategy, continuous innovation, and a genuine understanding of what affiliates need to succeed.
We take a 360° approach: recruitment, retention, and real performance. Our affiliates have access to high-converting creatives, real-time data insights, and localized marketing tools that speak to their audiences — especially across key markets like India and Southeast Asia.
Equally important is our 24/7 support and accessibility. Whether you’re a new partner or an established one, you get the same level of attention, expertise, and strategic guidance. That proximity builds the kind of trust that’s rare in affiliate marketing.
And, of course, our active presence at global iGaming events keeps us connected to the industry pulse. We don’t just show up — we listen, learn, and evolve with our partners. That’s what truly keeps our momentum alive: collaboration, not just expansion.
Yeva: Technology and support structure clearly play a big role in affiliate success. How do you support partners on that front to make sure their earnings are fairly maximized?
Technology is only as powerful as the people who use it — and at 1win Partners, we build both in harmony. Our in-house development team is constantly enhancing tools that allow affiliates to analyze performance, test creatives, and optimize traffic more effectively. Every update and feature has one goal: to make scaling faster, smarter, and more profitable.
But tech alone isn’t enough. Every partner also has a dedicated personal manager who understands their goals, GEOs, and growth trajectory. That human connection ensures that even in a data-driven environment, there’s always a strategic partner on the other end — not just a dashboard.
We’ve helped affiliates grow from running small test campaigns to operating full-scale businesses, and that success is always built on trust, collaboration, and shared ambition. Our mission is simple: to create the most growth-oriented ecosystem in iGaming, where innovation, technology, and people move in sync.
Yeva: Given your perspective, can you give us your forecast on trends that will have a significant impact on the iGaming affiliate marketing landscape?
We’re entering an era defined by personalization, diversification, and smarter data integration.
First, AI-driven personalization will transform how affiliates engage with users. Predictive analytics, behavior-based retargeting, and dynamic segmentation will separate good performance from great.
Second, traffic diversification will be crucial. Affiliates are no longer bound to a single source — we’re seeing hybrid models where social funnels, influencer marketing, and private communities (like Telegram) converge to create stronger, more resilient ecosystems.
And third, localization will be the quiet game changer. GEOs like South Asia, LATAM, and Africa are booming, but winning there means understanding local languages, payment preferences, and cultural nuances. That’s why we’re heavily investing in multilingual creatives and localized UX — to help our affiliates stay ahead of that curve.
Ultimately, affiliate management is evolving into true partnership consultancy — where technology, data, and strategy merge into one growth ecosystem. That’s exactly the model we’re building at 1win Partners.
Yeva: What regions/verticals would you advise affiliates to direct their efforts to for guaranteed future growth?
The iGaming sector continues to be one of the most scalable and profitable spaces for affiliates — but growth today depends on smart regional strategy.
Right now, we’re seeing exceptional momentum in South and Southeast Asia, particularly India, Bangladesh, and Malaysia. These markets are fueled by mobile-first audiences, local payment adoption, and a strong cultural affinity for sports and gaming. Beyond Asia, LATAM remains a rapidly expanding frontier, while South Korea and Japan offer high-value, mature audiences with evolving engagement models.
Each region, of course, comes with its own advertising and regulatory nuances — but that’s where we step in. At 1win Partners, we help affiliates tailor their funnels, creatives, and traffic sources to each GEO, ensuring they scale responsibly while maximizing ROI.
Yeva: Lastly, name three qualities that set the most successful affiliates apart in the face of an increasingly competitive and saturated market.
I’d say it comes down to three things:
- Adaptability. The best affiliates never rely on one strategy. They evolve with platforms, algorithms, and audience behaviors — fast.
- Smart Scaling. Growth isn’t about spending more; it’s about scaling intelligently — optimizing campaigns in rhythm with data, not assumptions.
- Regional Intelligence. Global success starts with local understanding. The strongest affiliates know how to adapt creatives, timing, and offers to the nuances of each GEO.
At 1win Partners, these are the qualities we see in our top performers — affiliates who don’t just keep up with the market, but define its direction.
Company: 1win Partners
Interviewee: Gypsy
Date: 03.10.2025
1win Partners has been shortlisted for two major categories at the upcoming AffPapa iGaming Awards LATAM 2025: "Affiliate Program of the Year" and "Affiliate Management of...
