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Interview with Paul Graham – Marketing VP in EU at DrippyBet
AffPapa recently interviewed Paul Graham, DrippyBet’s Marketing VP in Europe, where he shared insights on the brand’s player-first philosophy, global expansion strategy, and the core elements for player loyalty & affiliate success.
Yeva: DrippyBet has quickly built a reputation for offering both players and affiliates a transparent, rewarding experience. What do you credit most for DrippyBet gaining traction so quickly?
We are obsessively player-first in our approach. This has led us to focus on transparency and integrity in how we run our day to day operations. We have built every system, from payouts to promotions, carefully keeping in mind how can our player experience be made very enjoyable, white our platform being a safe, fair and trustworthy place.
For example, when it comes to rewards and bonuses, we communicate all the bonus rules upfront, very clearly and transparently. You will seldom see any other casino being so open about listing down the terms and conditions of bonus offers on their website. Usually we have seen casinos resorting to shady practices with hidden terms and conditions buried deep within their platform policies, which are practically impossible for someone to notice or even abide by. This ruins the player’s experience and breaches their trust very early on in their journey.
Same approach extends to our affiliate partners as well. Through our dealing with them from the very first get go we are very transparent about our shortcomings and expectations from them. We believe in transparently sharing detailed information of their player activity and their earnings in real time, so that they feel comfortable in every step of the relationship and there’s no anxiety or uncertainty until it’s payday. Our endeavor is to align our affiliate incentives in such a manner so that it’s best for the player experience and is also fruitful for both parties in the longer term.
Yeva: The brand has over 16,000 games in its catalog, among other advantages such as familiarity with cryptocurrencies and a strong loyalty program. What other elements contribute to DrippyBet’s uniqueness, and how do you make sure players and affiliates actually notice and connect with all those features?
We pride ourselves in giving the best and most memorable customer service to our customers. We believe in listening keenly to what our players and affiliates are saying and we strive to bring incremental changes to our offering to meet their expectations. We believe in doing regular conversations and maintaining constant touch with our customers.
It could mean sending timely emails on the latest features, giving surprise bonuses, thanking them for their feedback or just admitting that we are not there yet. This builds credibility and offers a space for dialogue and community building. Once they notice that we are actually working on their feedback, it shows our commitment and appreciation of their feedback. It builds recall value for our brand. So even though we are new and relatively a smaller brand in this fiercely competitive industry, we are slowly building a fan following for the years to come.
Yeva: DrippyBet has positioned itself as a trusted and modern casino brand. What does “trust” mean to you in this industry, and how do you build it through your marketing?
In an industry where skepticism is common, trust at DrippyBet means delivering on every promise transparently, consistently, and in real time. We ensure this by handling user inquiries with precision and accountability. Every question or issue is addressed promptly, often with direct communication through our support and community channels.
We offer instant withdrawal, which means we have consciously taken a call to not over-scrutinize every player activity and give them freedom of moving in and out faster. Rather than rallying our operations team to do fault-finding we let the platform’s intelligence take over and ensure that the experience is fair and equitable to all players.
Trust also comes from having the right intent. We proactively solve the pain points of users so that same queries are not encountered again. Through better design and communication, we strive to make the player experience no-brainer and seamless. It could simply mean that offering unrestricted bonuses, which are not just playable only on a certain set of games. We take pride in the fact that all our flagship bonuses can be played on any of the 16K+ games we have in our catalog – freedom and seamlessness.
Yeva: DrippyBet operates globally, including tier-1 and emerging markets. How do you ensure consistency in DrippyBet’s tone and message across different markets and languages, and which regions do you see the biggest growth potential in right now?
At DrippyBet, maintaining a consistent tone across markets starts with being modern, friendly, and transparent. Whether we’re speaking to users in Europe, LATAM, or anywhere else, our messaging always reflects clarity, inclusivity, and excitement without overcomplicating the experience.
We localize content to match cultural nuances and language preferences but never compromise on the brand’s approachable, forward-thinking voice. Our creative and content teams work closely with native partners to ensure translations feel natural, not mechanical. Currently, Europe and LATAM stand out as our strongest growth regions, driven by their high digital adoption, growing crypto familiarity, and increasing demand for modern, trustworthy casino experiences.
Yeva: The casino experience today is all about retention as much as acquisition. What have you found to be the most powerful drivers of player loyalty?
Players stay where they feel in control; instant withdrawal, data privacy or anonymity, verifiable fairness, and clear terms build that foundation. Beyond that, personalization through loyalty rewards, regular contests, and dynamic bonuses keeps engagement high by rewarding real behavior rather than generic activity. Consistent communication through channels like Discord, email, and socials reinforces the sense of belonging, turning users into community members rather than one-time players.
It’s also about being out there and being open to comments and criticism. For example, by getting listed on top SEO and review platforms such as Casino Guru, AffPapa, Trustpilot, Bitcoin Talk & more, we are opening the surface area for users to share their experience and critique our offerings. This helps us stay abreast of the things we are doing right vs wrong and also helps the community to get much needed social proof.
Yeva: Looking at most iGaming brands’ marketing efforts, from where you stand, what’s one major common mistake you keep noticing?
The biggest mistake most brands make is mistaking features for differentiation. Almost every brand lean on the same talking points of minimal KYC, fast payouts, high RTP, or flashy VIP perks, but none of these create lasting trust or loyalty. What’s missing is fairness, integrity, transparency and genuine care for players.
Too many casinos focus on acquisition and overlook long-term engagement built through credibility and conversation. The smart operators are those who invest in clarity, community, and authenticity.
Yeva: What kind of partners is DrippyBet’s affiliate program most interested in working with, and what benefits do they get?
DrippyBet’s affiliate program is built for partners who can drive genuine traffic, which does not require any push to cross the so-called CPA baselines.
We look for collaborators who understand their community and can connect it meaningfully to the DrippyBet experience. Our program offers flexible commission structures, including CPA, revenue share, and hybrid models tailored to partner performance. Affiliates enjoy lifetime commissions, weekly payouts, and full transparency through real-time tracking dashboards. To maximize their success, we also provide multilingual promotional assets and dedicated account management, ensuring every partner has the tools and insights to scale sustainably.
Yeva: Finally, how do you see success for DrippyBet’s marketing team throughout the next year?
Success for DrippyBet’s marketing team in the coming year will mean scaling growth without losing authenticity. We’re focused on deepening brand trust, building community-driven engagement loops, and turning awareness into sustained retention. That means expanding our presence across tier-1 and emerging markets through localized campaigns, influencer and affiliate ecosystems, and data-led performance marketing. We aim to make DrippyBet not just visible but memorable as a modern, on-chain casino that players recognize instantly for its transparency, design, and experience. Ultimately, success will be measured not only by acquisition metrics but by how many users stay, advocate, and build with us.
Company: DrippyBet
Interviewee: Paul Graham
Date: 04.12.2025
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