Former Chief Financial Officer of Raketech, Måns Svalborn, has been appointed as the new CFO of Gentoo Media, replacing Mads Albrechtsen after his departure in late May 2026....
Interview with PropellerAds: Ads, traffic, & conversion
Question: Hello! Please introduce yourself and tell us what’s your role in PropellerAds
Hi, I am Konstantinos Kafkalias, Lead, Strategic Partnerships & Growth at PropellerAds, with over 8 years of experience in digital advertising and 6+ years working with leading iGaming and betting advertisers. In my role, I oversee strategic advertiser relationships, drive growth across key verticals, and lead optimization efforts for high-value accounts – with a particular focus on LATAM, where I have been a core driver of revenue and profitability within global iGaming strategies.
Question: What makes PropellerAds stand out from the other traffic sources?
PropellerAds is a multisource performance platform that gives advertisers access to 2B+ users beyond the overcrowded walled gardens (Facebook, Google), with AI-powered campaign optimization toward any KPI.
More than a brand, PropellerAds constantly invests in its partners, making sure to have all the right products and services that can successfully cover both their present but also future needs.
PropellerAds forward-thinking strategy includes working on new and innovative solutions which can address any emerging threats. One such example is Interactive Ads, a perfect fit in the iGaming industry thanks to its playable and extremely engaging layout.
Question: Could you please tell us more about your Interactive Ads? Is it a new format?
Interactive Ads, a next-gen format built to deliver one thing the industry has been chasing for years: conversion-ready traffic.
One of the biggest challenges in media buying is paying for users who never convert and only inflate bounce rates.
Interactive Ads were designed to change that dynamic. Thanks to gamified engagement mechanics, users are naturally drawn into the experience. Once interaction begins, the flow is built around real offers, making users significantly more receptive to the final conversion step.
Interactive Ads deliver conversion rates that are on average 5x higher than traditional display formats.
Users who complete the interactive flow arrive pre-qualified. As a result, low-intent traffic is filtered out naturally, while clicks reaching the offer already demonstrate genuine engagement.
Question: Do you have any other formats or traffic types to try in 2026?
Yes, we recommend Paid Social Traffic.
This format allows you to reach audiences active on social platforms (e.g., FB/IG/X etc), delivered through PropellerAds’ publishers and supply partners. You can access the audience of social networks via your existing PropellerAds account and integrate it into your marketing mix. No need to juggle platforms or duplicate setups, just launch.
Top verticals: iGaming, Utilities, Finance, and others, subject to applicable category requirements and GEO availability.
Question: What problem PropellerAds solves for the users who work with iGaming?
PropellerAds traffic works with iGaming products from various marketing funnels, driving users to websites, apps, social communities, or Telegram chats, as well as supporting SEO ranking growth. Thanks to its scale and traffic quality, PropellerAds ensures maximum audience reach at every stage of the funnel.
This advertising network acts not just as a traffic source, but as a performance partner that helps advertisers work with audience quality throughout the entire user lifecycle. Their dedicated specialists focus on developing partners within this segment.
Question: Do you have any tips or insights for the AffPapa audience?
PropellerAds is not the first name that comes to mind in the affiliate and iGaming comparison space, and I understand why. But the reality is that some of the largest media buying agencies in this industry, spending tens of thousands of dollars per day, are running millions of impressions daily through PropellerAds and converting them into leads for top brands.
The difference between those who succeed and those who don’t is not the traffic source, it is the expertise behind the campaign. Network traffic requires the right media buyer, the right setup, and a specialist who knows how to make it perform.
At PropellerAds, we have been doing exactly that: learning, refining, and optimizing for 15 years. That is not an accident. That is institutional knowledge that we put at the disposal of every partner who works with us.
My advice: don’t write off a channel because it is unfamiliar. Test it with the right people, and let the results speak.
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