Mads Haugegaard Albrechtsen has confirmed his departure from Gentoo Media’s Chief Financial Officer (CFO) role.Albrechtsen had joined the affiliate marketing company back...
Ex-Raketech executive named Gentoo Media’s CFO
Former Chief Financial Officer of Raketech, Måns Svalborn, has been appointed as the new CFO of Gentoo Media, replacing Mads Albrechtsen after his departure in late May 2026.
After serving in the role from March 2025, Gentoo Media CFO Mads Albrechtsen stepped down on May 28. With the new appointment, Svalborn is expected to help improve the affiliate’s operations at a time when search traffic is decreasing because of the rise of AI, while operators are cutting budgets to deal with rising taxes in regulated markets.
CEO of Gentoo Media, Jonas Warrer, commented:
“Måns is a highly experienced CFO with a strong track record in the affiliate industry. His combination of listed-company experience, deep financial expertise, and proven leadership within listed iGaming affiliate businesses makes him an excellent addition to Gentoo Media. I am confident he will play an important role as we continue executing on our long-term growth strategy. I would also like to extend my thanks to ESR Talent for their support throughout the recruitment process.”
Svalborn previously spent 6 years at Raketech, where he handled compliance, legal work, investor relations, and funding rounds.
Svalborn commented on his appointment:
“I’m delighted to be joining Gentoo Media at such an exciting stage of the company’s journey. Gentoo Media has built a portfolio of highly recognized brands and established a strong position in the global affiliate market. I look forward to working with the team to build on that success and create long-term value for our shareholders.”
The appointment comes after Gentoo decreased its employee headcount from 404 to 292 and removed €3 million from Q1 spending.
The iGaming affiliate market in Q1 2026 moved in different directions. The biggest players of the quarter — Raketech, Gentoo Media, Catena Media, Genius Sports, Better...
