AffPapa announces new partnership with HighRoller
AffPapa is pleased to introduce its latest cooperation with HighRoller, welcoming the gambling operator to its extensive directory.HighRoller delivers a high-quality...
Interview with Sven Kaltenegger — Chief Marketing Officer at HighRoller
AffPapa recently interviewed Sven Kaltenegger, the CMO at HighRoller. During the interview, he talked about such things as HighRoller’s wide range of games, inventive ways of promoting the product as well as the company’s attitude towards expansion. Meanwhile, Kaltenegger emphasized their focus on openness, including clients in decision making and discussed the future marketing activities.
HighRoller is a dynamic force in iGaming, with nearly 3,000 games from over 50 top-tier providers, we offer a casino experience rivalling the best land-based venues.
Our data-driven strategy optimises ROI through innovative initiatives like “Gates of HighRoller,” a bespoke slot with Pragmatic Play, and targeted leaderboard campaigns. We blend traditional methods with cutting-edge tactics, engaging users via social media and influencer channels.
Our successful campaigns, including the popular “Gates of HighRoller” and “Wheel of Fortune,” demonstrate strong player engagement and high performance. We consistently set new benchmarks by aligning our promotions with player preferences and leveraging both traditional and digital marketing strategies.
HighRoller remains dedicated to delivering tailored experiences, driving innovation, and expanding into new verticals like bingo and sports to enhance player engagement and entertainment.
Yeva: What are the key marketing objectives and goals you have set for HighRoller?
HighRoller is on a growth trajectory, expanding into new markets and soon into different verticals to increase both volume and revenue. This expansion will also involve raising brand awareness to strategically position HighRoller globally. Achieving this requires a solid roadmap and strategy, encompassing team development and budget planning. HighRoller is data-driven, focusing on high-quality traffic and closely monitoring costs versus outcomes.
We’ve implemented a robust ROI model aimed at ensuring daily profitability. This model allows us to meticulously track and optimise our investments across all facets of our operations, ensuring that every initiative contributes effectively to our bottom line. Alongside this, we’ve set specific goals, including key performance indicators (KPIs), which serve as benchmarks for driving business growth.
These goals not only guide our strategic decisions but also empower our teams to enhance their expertise and career progression. By aligning our efforts with measurable targets, we maintain a focus on continuous improvement and sustainable success in a competitive market environment.
Yeva: How does HighRoller ensure transparency and fairness for their players, particularly concerning high-stakes games?
HighRoller collaborates closely with the industry’s most esteemed game providers, we ensure fair and transparent gameplay for our players through ongoing dialogue, information exchange, and technological transparency. Our commitment to fairness and transparency is evident in our meticulous selection of third-party game offerings.
By leveraging advanced technological solutions, we uphold transparency in gameplay mechanics, allowing players to confidently engage in our platform knowing they are treated equitably. This dedication not only enhances player trust but also underscores our commitment to providing a secure and ethical gaming environment. Through proactive measures and ongoing improvements, HighRoller sets a benchmark for integrity in the iGaming industry, ensuring that our players enjoy a consistently fair and transparent gaming experience.
Yeva: Can you tell us about HighRoller’s approach to regulatory compliance? Especially when operating in multiple GEOs, how does this impact your marketing strategies?
Regulatory compliance is crucial in today’s environment, shaping marketing strategies significantly. Operating in regulated or soon-to-be-regulated markets necessitates an approach that balances compliance with a focus on ROI. Thus, adopting and implementing a diversified strategy is essential.
Key tactics such as affiliation and SEO form the backbone of our marketing arsenal, providing versatile avenues for engagement and growth. As we contemplate entry into newly regulated markets, these foundational methods can be augmented with broader marketing initiatives, including television and radio campaigns. Each channel is meticulously managed to ensure it not only meets regulatory requirements but also delivers tangible returns on investment, reinforcing our commitment to sustainable growth and market leadership.
Yeva: What role do you give to customer feedback in shaping HighRoller’s marketing strategies?
Customer feedback is incredibly valuable to us at HighRoller. With such a large and diverse player base, understanding and acting upon their input is crucial. Our players are at the forefront of everything we do, and their insights play a pivotal role in shaping our marketing strategies.
By carefully listening to their feedback, we gain deep insights into what they enjoy and what they expect from us. This helps us enhance the overall gaming experience significantly. We use this feedback to introduce new and exciting casino games that resonate with our players’ interests. It also guides us in creating diverse bonus and free spin offers that cater to different preferences among our community.
Improving payment methods and other essential services is another area where customer feedback is instrumental. We rely on their input to ensure our services are convenient and efficient. Ultimately, our goal is to continuously evolve and improve based on what our players tell us. This approach not only enhances customer satisfaction but also strengthens our relationship with our community, fostering long-term engagement and loyalty.
Yeva: Tell us more about your collaboration with other departments, such as product development and customer service, to ensure a seamless experience for HighRoller players. What strategies does HighRoller use to engage with players and build long-term relationships with them?
Collaboration across departments is fundamental to our approach at HighRoller. This principle underscores our commitment to delivering a seamless and exceptional experience for our HighRoller players. We emphasise transparent and robust collaboration between departments to ensure that feedback from players is swiftly processed and acted upon. This interdepartmental exchange not only helps us to identify and address challenges promptly but also reinforces our collective effort and strengthens our organisational foundation.
At HighRoller, we believe in leveraging cross-departmental collaboration to develop innovative strategies aimed at fostering long-term relationships with our players. By working closely with product development and customer service teams, we tailor dedicated bonus offers and campaigns that resonate with our players’ preferences. This collaborative approach allows us to create personalised experiences that enhance player satisfaction and loyalty.
Furthermore, our engagement strategies extend beyond transactional interactions to meaningful connections. We prioritise proactive communication and personalised engagement initiatives that go beyond the gaming experience. This includes hosting exclusive events, providing VIP services, and offering ongoing support to ensure that our HighRoller players feel valued and supported throughout their journey with us. By nurturing these relationships through collaborative efforts across departments, we aim to strengthen our position as a trusted and preferred destination in the iGaming industry.
Yeva: How do you approach the management of HighRoller’s brand reputation, particularly in online forums and social media platforms?
Managing HighRoller’s brand reputation across online forums and social media platforms is a strategic priority for us. We recognize the importance of maintaining strong, reputable connections with prominent online and media forums. Through proactive engagement and promotional partnerships, we aim to cultivate an optimal brand presence that resonates with our audience both online and offline.
Our approach extends beyond traditional marketing efforts to include fostering positive word-of-mouth from our valued partners and dedicated team members. Their advocacy and endorsement contribute significantly to enhancing HighRoller’s reputation as a trusted and reputable brand in the iGaming industry.
Furthermore, we deploy ongoing branded events and targeted campaigns to reinforce our brand identity and values. These initiatives not only amplify our visibility but also reinforce our commitment to delivering exceptional gaming experiences and customer satisfaction. By consistently monitoring and actively managing our brand presence across digital platforms, we aim to maintain HighRoller’s standing as a preferred choice among players and industry stakeholders alike.
Yeva: We would love to hear your vision on how the online gambling industry will be evolving in the next few years. How will HighRoller be adapting to these changes and maintain innovation as a priority in its gambling offerings and platform?
The gambling industry is undergoing continuous evolution, driven by regulatory shifts and technological advancements that shape its landscape. At HighRoller, we are keenly focused on monitoring these dynamic market trends as part of our strategic growth approach. By staying abreast of these developments, we position ourselves to sustain robust growth and continuously elevate our technology and gaming offerings.
As regulations become more stringent, there is an increasing need for technological agility. HighRoller is committed to adapting swiftly, ensuring we can deliver flexible bonuses and captivating player experiences that meet evolving regulatory requirements. Our dedication to leveraging cutting-edge technology and nurturing our talented teams, both customer-facing and behind the scenes, empowers us to consistently surpass expectations and set benchmarks in the industry.
Looking ahead, maintaining innovation as a core priority remains paramount for HighRoller. We are steadfast in our commitment to pushing boundaries, enhancing user experiences, and leading the industry forward with pioneering advancements. By embracing change and fostering a culture of innovation, HighRoller is well-positioned to thrive in the evolving online gambling landscape, delivering unparalleled value and excitement to our players worldwide.
Yeva: Are there any upcoming marketing initiatives or campaigns that HighRoller has planned to further engage HighRoller players?
Yes, we do have exciting upcoming marketing initiatives and campaigns in the pipeline to further engage our HighRoller players. We’re constantly innovating to bring fresh and enticing experiences to our community, and while I can’t reveal all the details just yet, stay tuned for some exciting updates very soon! 😊
Yeva: How do you maintain a work-life balance, especially in a demanding role like yours? Do you have any hobbies or activities that help you relax?
That’s a very good but tough question. The industry has become increasingly challenging in recent years, both in terms of technological demands and ROI. Every day brings new challenges, which makes this industry so exciting, but it also requires constant vigilance.
At HighRoller, we have several initiatives, such as remote work options, health packages, and a team of highly talented individuals who help me manage tasks effectively. Having a strong team allows me to focus on new projects.
Personally, I love to travel and play football, which also requires focus. I might even try to turn pro again—just kidding! On top of that, my family gives me strength and support on a daily basis.
Company: HighRoller
Interviewee: Sven Kaltenegger
Date: 15.07.2024
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