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Kalshi announces partnership with ADI Predictstreet
Kalshi and ADI Predictstreet have announced a new strategic collaboration, making Kalshi a co-branded FIFA World Cup partner during the knockout stage.
With ADI Predictstreet being the official prediction market partner of the World Cup, Kalshi is also set to display its branding in stadiums, online placements, and on TV, according to the branding and product deal. Long-term, the collaboration is expected to provide market expansion to Predictstreet through Kalshi’s international standing.
CEO of ADI Predictstreet, Dimitrios Psarrakis, commented:
“This is a transformational moment for our industry. Kalshi has built one of the most recognized prediction market platforms in the world, together we have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage. Our ambition extends far beyond the World Cup. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology.”
During the tournament period, the operators will launch a joint hub to offer access to football prediction markets, World Cup updates, and exclusive content.
Tarek Mansour, CEO and co-founder of Kalshi, added:
“The World Cup is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”
Additionally, infrastructure integrations with ADI Chain’s capabilities, Web3 products, stablecoins, and on-chain settlement offers will also be used throughout the partnership.
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