iGaming InterviewsShow More
Kindred and Ajax FC cooperate to promote safer gaming
Just after being authorized to work in the Netherlands, Unibet announces its new contract with Ajax Football Club, Dutch professional football club based in Amsterdam.
As Kindred is planning to mark their place in the Netherlands they are cooperating with Ajax FC and starting a commercial partnership.
Ajax always plays in the main leagues of the country and Unibet is going to take advantage of that.
Both Ajax and kindred are going to promote reasonable gaming with the special “Unibet Impact” program, as it is made for safer gambling, and two companies are going to do their best to reach their goal, especially when it comes to mental health.
“We are honored to collaborate with Unibet. Kindred Group is a well-known company who always takes reasonable gambling very seriously. The current deal is going to be clearly highlighted in our agreement. Unibet stands out as it always makes high quality product offers which fans appreciate.”
commented M. Geelen, the chief commercial officer of Ajax FC.
“We are honored to cooperate with Ajax. We are going to invest in the “Unibet Impact” program, which is made to help develop a safer and online game industry, bringing joy to the Netherlands society. With Ajax in particular, we are willing to concentrate on responsible gambling, particularly in the matter of mental health.”
stated L. Kessels, the GM of Kindred in the Dutch region.