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Kindred and MuchBetter sign global payments deal
MuchBetter has revealed that it has entered a brand new deal with Kindred Group for international payments, a deal through which the company’s app will be accessible across all of Kindred’s brands.
Players accessing Maria Casino, Unibet and Bingo.com will be the first to have this be available to them, with Kindred stating that the reasons that pushed the company into signing this deal were low transaction fees and player experience. The firm also stated that it had been looking for a partner which would be able to help out with maneuvering the regulations across North America and Europe.
CEO and founder of MuchBetter, Israel Rosenthal, said:
“When an igaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements. This is what we offer to all our operators, and we are excited to work with such a big igaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”
Additionally, the iGaming operator has proposed that the hugely decreased transfer fees will be a vital change for all players, namely the VIP, as this partnership not only provides that, but also satisfying the demand for MuchBetter’s addition to the platform.
Phaedra Debattista, senior payments solutions manager at Kindred Group, also said:
“We are committed to offering players a better and safer way to gamble. We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience.
“MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”