Kindred sees 3.2% revenue increase from high-risk players

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Kindred sees 3.2% revenue increase from high-risk players

Kindred Group announced a 3.2% increase from high-risk players in its Q3 results, noting that the company needs to strengthen its regulations.

From June 19, 2024, to September 18, 2024, Kindred Group saw a small increase in its revenue from high-risk players. When comparing to the previous quarter, Q2, this is more than 3.0%.

Esther Scheepers, Head of Responsible Gambling at Kindred, said:

“The rise in high-risk revenue presents a challenge in the third quarter, which reinforces the need for further advancements in our behavioral harm detection and automated intervention systems. Looking ahead, we recognise this need as well as to broaden our focus to ensure comprehensive coverage across more areas related to safer gambling. A key aspect of this future strategy is to build on the strengths, insights, and knowledge gained from our proprietary detection system over the years.”

Starting in February 2021, Kindred started to communicate about its high-risk players. This is part of the company’s working process.

Moreover, Kindred also reported a positive trend in customer behavior after an intervention, with 87.3% of detected customers showing improvement. This shows an increase from 86.8% recorded in Q2 2024 and 87.1% recorded in Q1 2024.

Esther Scheepers added:

“We are currently upgrading our detection system with a new improved system, which will enable us to integrate more robust compliance features and optimise our overall approach to safer gambling.”

Kindred is dedicated to promoting a responsible and safer gambling experience.

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