Kindred slight increase in revenue from high-risk players

Kindred slight increase in revenue from high-risk players

Added:
Kindred slight increase in revenue from high-risk players

Kindred intends to decrease the small rise in its income share from high-risk players that they have disclosed.

According to their most recent data, high-risk players accounted for 3.2 percent of their revenue in the first quarter of  2024 compared to 3.1 percent in the fourth quarter of 2023.  Over the course of the last year, this percentage has remained largely constant, peaking at 3.3 percent.

Positive consumer behavior trends were observed by Kindred, notwithstanding the rise in revenue from high-risk players. Following intervention, the proportion of clients exhibiting improved gambling behavior rose from 86.5 percent in the fourth quarter of 2023 to 86.7 percent in the first quarter of 2024. This percentage has likewise stayed consistent throughout the last 12 months, peaking at 87.4 percent.

Alexander Westrell, director of communications at Kindred, said that although the company is trying to help its customers have a more sustainable gambling experience, it has noticed variations in income from players who take risks. He underlined the value of continued initiatives to encourage responsible gambling and the constructive and transparent conversations established by Kindred’s recent Sustainable Gambling Conference in March.

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