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Ladbrokes recreates “Rocky’s Run” for new campaign
Ladbrokes is releasing a new film as a part of their campaign which is going to include one of the most famous scenes from the history of movies – the Rocky’s Run!
Thanks to the new technology, audiences are going to see the new version of Rocky’s popular run from the film “Rocky II”. For the creation of the new version they have utilized the original footage and replaced the background with new cast members who joined Rocky on the run.
Ladbrokes digitally replaced the original background with new people, such as sportsmen, dancers, gymnasts and more. The film is named “Rocky” and ends with the company’s famous quote “We Play together”.
This campaign is recent work of Ladbrokes, which is expected to be released today (August 19) by the7stars. The release of the film is going to run with entertainment programs and a few Premier League’s games.
Few of the creators of the campaign talked about the sense and the creation process.
“Creating this campaign was a hard challenge. We are going to bring a lot of entertainment in a surprising way. This scene and the character of Rocky are icons in the film industry and combining our campaign with this film was really great.”
stated James Kennedy, MD of Entain.
“This was among the most interesting things I have been part of. I am unable to say how much time, energy and skills it took to create this scene, and it will be a new standard in the filmmaking industry.”
commented Jon Forsyth, the executive director of the campaign.
“We are thrilled to bring back Rocky and World of Play. During the creation we have cooperated directly with our partners to turn Ladbrokes’ new brand approach into reality.”
added Joe Lee, from the7stars.
The science was created by film industry professionals, with many new cast members, a huge studio, new music, and more.