LeoVegas launches Blue Guru Games studio
LeoVegas Mobile Gaming Group has announced the launch of the Blue Guru Games game development studio through LeoVentures. Since the debut, the firm will be operating with a team who has over 20 years of experience in game development and will make good use of LeoVegas’ knowledge of the industry.
The studio will be working on the development of games for the group’s brands as well as some for different operators. The plan is to release over 20 titles during the next 24 months through the new studio.
Gustaf Hagman, LeoVegas Group CEO, said:
“For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own. Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games. In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time.”
Blue Guru Games will be accompanying the titles from the 60 other providers that LeoVegas is able to access. The very first releases from the new studio are anticipated to be coming out near the end of this year. LeoVegas will also acquire the IP rights to these games which will provide it with better flexibility in choosing how the games will be used.
This all comes as a part of the company’s plan to assume control of a larger share of the value chain of the iGaming scene. As well as Blue Guru Games, LeoVentures has already invested in SharedPlay, CasinoGrounds, Pixel.bet and more brands. The firm took over Expekt as of late too.